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~accessRights:"restricted"
~isPartOf:"Journal of retailing"
~person:"Nordfält, Jens"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
2
Sales promotion
2
Verkaufsförderung
2
Beziehungsmarketing
1
Brightness contrast
1
Consumer-Brand relationships
1
Disarray
1
Display
1
Einzelhandel
1
Feature contrast
1
Identity congruence
1
In-store merchandising
1
Ladengestaltung
1
Merchandise
1
Merchandising
1
Relationship marketing
1
Retail trade
1
RyannReynolds-McIlnayaMaureenMorrinbJensNordfält
1
Store design
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Visual attention
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Nordfält, Jens
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Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
2
How product-environment brightness contrast and product disarray impact consumer choice in retail environments
Reynolds-McIlnay, Ryann
;
Morrin, Maureen
;
Nordfält, Jens
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 266-282
Persistent link: https://www.econbiz.de/10011744775
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