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~isPartOf:"Journal of strategic marketing"
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Search: subject:"Relationship marketing"
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Beziehungsmarketing
92
Relationship marketing
92
Consumer behaviour
45
Konsumentenverhalten
45
Customer satisfaction
27
Kundenzufriedenheit
27
Brand management
17
Markenführung
17
Marketing management
16
Marketingmanagement
16
Social Web
16
Social web
16
Brand image
15
Dienstleistungsqualität
15
Markenimage
15
Service quality
15
Betriebliche Wertschöpfung
14
Lieferantenmanagement
14
Supplier relationship management
14
Value creation
14
Customer integration
13
Kundenintegration
13
Internet marketing
11
Online-Marketing
11
Einzelhandel
9
Retail trade
9
relationship marketing
9
Brand
8
Customer value
8
Kundenwert
8
Markenartikel
8
Confidence
7
Online retailing
7
Online-Handel
7
Vertrauen
7
Bank
5
Dienstleistungssektor
5
E-commerce
5
Electronic Commerce
5
Service industry
5
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Article
91
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2
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Article in journal
93
Aufsatz in Zeitschrift
93
Aufsatzsammlung
2
Language
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English
93
Author
All
Roy, Sanjit
4
Simkin, Lyndon
4
Fernandes, Teresa
3
Thaichon, Park
3
Bang, Nguyen
2
Dibb, Sally
2
Frazer, Lorelle
2
Hajli, Nick
2
Jaber, Faten
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Japutra, Arnold
2
Jebarajakirthy, Charles
2
Paul, Justin
2
Sahi, Gurjeet Kaur
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Weaven, Scott
2
Zolfagharian, Mohammadali
2
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1
Abeza, Gashaw
1
Abid, Aman
1
Ahmad, Bilal
1
Ahmed, Sohel
1
Akaka, Melissa Archpru
1
Akbar, Muhammad Imad Ud Din
1
Akter, Shahriar
1
Almubarak, Alanoud F.
1
Amawate, Vibhas
1
Anderl, Eva
1
Anees-ur-Rehman, Muhammad
1
Apostolos, Giovanis
1
Ashill, Nicholas
1
Ayoubi, Rami M.
1
Baber, Ruturaj
1
Babu, Mujahid Mohiuddin
1
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1
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1
Banik, Shanta
1
Baum, Tom
1
Baumann, Chris
1
Beerli, Asunción
1
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1
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Journal of strategic marketing
Journal of business research : JBR
470
Journal of retailing and consumer services
467
SpringerLink / Bücher
259
Industrial marketing management : the international journal for industrial and high-tech firms
241
International journal of hospitality management
190
The journal of services marketing
122
The journal of business & industrial marketing
98
Journal of the Academy of Marketing Science
87
Journal of hospitality marketing & management
79
Asia Pacific journal of marketing and logistics
78
International journal of contemporary hospitality management
78
Service business
76
The service industries journal
75
Tourism management : research, policies, practice
74
Journal of travel and tourism marketing
73
The journal of product & brand management
73
Springer eBook Collection / Business and Economics
69
Marketing intelligence & planning
64
Journal of service management
56
Journal of marketing
54
Journal of retailing
52
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
51
Technological forecasting & social change : an international journal
51
The journal of brand management : an international journal
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
50
Services marketing quarterly
48
Psychology & marketing
47
Journal of service research
45
Journal of business-to-business marketing
43
Journal of promotion management : innovations in planning and applied research
43
European journal of operational research : EJOR
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
International journal of retail and distribution management
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Springer eBook Collection
41
International journal of production economics
40
Journal of marketing analytics : JMA
38
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ECONIS (ZBW)
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93
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1
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
2
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
3
Relationship
marketing
in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
4
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
5
The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions
Boisvert, Jean
;
Khan, M. Sajid
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10014302707
Saved in:
6
Integrating dynamic segmentation and portfolio theories for better customer portfolio performance
Viviani, Jean-Laurent
;
Komura, Ayuko
;
Suzuki, Kenichi
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 140-153
Persistent link: https://www.econbiz.de/10014303159
Saved in:
7
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
8
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
Saved in:
9
Consumers' propensity for rollover service contracts : the influences of perceived value, convenience and trust on service loyalty
Wilkins, Stephen
;
Hazzam, Joe
;
Megicks, Phil
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 516-531
Persistent link: https://www.econbiz.de/10014304907
Saved in:
10
Validating a multidimensional perspective of
relationship
marketing
on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
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