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~isPartOf:"Journal of strategic marketing"
~subject:"Konsumentenverhalten"
~subject:"Marketing management"
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Konsumentenverhalten
Marketing management
Brand
21
Markenartikel
21
Brand management
20
Markenführung
20
Consumer behaviour
18
Brand image
17
Markenimage
17
Beziehungsmarketing
8
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brand identification
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Japutra, Arnold
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Afshardoost, Mona
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Graffigna, Guendalina
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Journal of strategic marketing
Journal of business research : JBR
191
Journal of retailing and consumer services
124
The journal of product & brand management
114
The journal of brand management : an international journal
111
Asia Pacific journal of marketing and logistics
36
Psychology & marketing
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of marketing communications
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Marketing intelligence & planning
24
European journal of marketing : EJM
23
Journal of promotion management : innovations in planning and applied research
23
Marketing letters : a journal of research in marketing
23
SpringerLink / Bücher
21
Journal of international consumer marketing
20
International journal of advertising : the review of marketing communications
19
Journal of the Academy of Marketing Science
19
European journal of marketing
18
International journal of hospitality management
18
International journal of consumer studies
17
International journal of market research
17
International marketing review
16
Journal of fashion marketing and management
16
International journal of retail and distribution management
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of retailing
15
Global business review
14
Industrial marketing management : the international journal for industrial and high-tech firms
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of Islamic marketing
13
Journal of global marketing
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of hospitality marketing & management
13
The journal of consumer marketing
13
International journal of internet marketing and advertising : IJIMA
12
Journal of consumer marketing
12
Journal of consumer research : JCR ; an interdisciplinary journal
12
Journal of global fashion marketing : JGfM
12
Journal of international marketing
12
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ECONIS (ZBW)
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1
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
2
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
3
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
4
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
5
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
6
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
7
Psychological ownership towards online brand communities driving brand engagement : a visitors' perspective
Kumar, Jitender
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
Saved in:
8
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
9
Traits and peculiarities of different brand hate behaviours
Curina, Ilaria
;
Francioni, Barbara
;
Cioppi, Marco
; …
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 227-246
Persistent link: https://www.econbiz.de/10012515820
Saved in:
10
The role of atmosphere in Italian museums : effects on brand perceptions and visitor behavioral intentions
Piancatelli, Chiara
;
Massi, Marta
;
Vocino, Andrea
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
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