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~accessRights:"restricted"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Lee, Dokyun"
~type_genre:"Article in journal"
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Consumer behaviour
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EdgeRank
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advertising content
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awareness
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causal inference with text
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consumer engagement
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consumer reviews
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content engineering
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Lee, Dokyun
Girotra, Karan
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Simchi-Levi, David
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Choe, Chongwoo
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Dukes, Anthony
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Management science : journal of the Institute for Operations Research and the Management Sciences
Information systems research : ISR
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Influence via ethos : on the persuasive power of reputation in deliberation online
Manzoor, Emaad
;
Chen, George H.
;
Lee, Dokyun
;
Smith, …
- In:
Management science : journal of the Institute for …
70
(
2024
)
3
,
pp. 1613-1634
Persistent link: https://www.econbiz.de/10014515097
Saved in:
2
How do product attributes and reviews moderate the impact of recommender systems through purchase stages?
Lee, Dokyun
;
Hosanagar, Kartik
- In:
Management science : journal of the Institute for …
67
(
2021
)
1
,
pp. 524-546
Persistent link: https://www.econbiz.de/10012435309
Saved in:
3
Advertising content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun
;
Hosanagar, Kartik
;
Nair, Harikesh
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
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