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~isPartOf:"Marketing intelligence & planning"
~subject:"Social Web"
~subject:"Werbewirkung"
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Social Web
Werbewirkung
Brand management
63
Markenführung
63
Brand image
44
Markenimage
44
Consumer behaviour
43
Konsumentenverhalten
43
Brand
29
Markenartikel
29
Beziehungsmarketing
21
Relationship marketing
21
Internet marketing
14
Online-Marketing
14
Social web
12
Advertising effects
9
Brand loyalty
9
Brand awareness
5
Social media
5
Customer integration
4
Emotion
4
Kundenintegration
4
Markentreue
4
Advertising
3
Bibliometrics
3
Bibliometrie
3
Brand architecture
3
Brand attitude
3
Brand equity
3
Brand love
3
Brand trust
3
Confidence
3
Customer engagement
3
Customer satisfaction
3
Emerging economies
3
Firm performance
3
Kundenzufriedenheit
3
Marketing management
3
Marketingmanagement
3
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English
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Aitken, Robert
1
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1
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1
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1
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1
Chan, Fanny Fong Yee
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Eugene Cheng-xi Aw
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Jayasimha, K. R.
1
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Kumar, Vikas
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Le Quynh Hoa
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Li, Bin
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Lin, Hsiao-Yun
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Marketing intelligence & planning
Journal of business research : JBR
135
The journal of product & brand management
70
Journal of retailing and consumer services
61
The journal of brand management : an international journal
54
International journal of advertising : the review of marketing communications
48
International journal of internet marketing and advertising : IJIMA
42
Journal of marketing communications
40
SpringerLink / Bücher
36
Journal of promotion management : innovations in planning and applied research
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Asia Pacific journal of marketing and logistics
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Psychology & marketing
19
Tourism management : research, policies, practice
16
Journal of internet commerce
15
Journal of marketing
14
Springer eBook Collection
14
International journal of hospitality management
13
Journal of promotion management : JPM
13
Business horizons
12
European journal of marketing
12
Innovatives Markenmanagement
12
International journal of consumer studies
12
Journal of fashion marketing and management
12
Journal of strategic marketing
12
Journal of advertising research
11
Journal of global fashion marketing : JGfM
11
Journal of hospitality marketing & management
11
Journal of the Academy of Marketing Science
11
Marketing letters : a journal of research in marketing
11
Technological forecasting & social change : an international journal
11
European Sport management quarterly : ESMQ
10
European journal of marketing : EJM
10
International journal of contemporary hospitality management
10
International journal of electronic marketing and retailing : IJEMR
10
Springer Proceedings in Business and Economics
10
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ECONIS (ZBW)
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1
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
2
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
3
Exploring third-party’s brand rankings from consumers' persuasion knowledge
Huang, Li-Shia
;
Huang, Wan-Ju
;
Lin, Hsiao-Yun
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10013532115
Saved in:
4
Non-dyadic human-robot interactions and online brand communities
Lima, Vitor
;
Zanini, Marco Tulio
;
Irigaray, Hélio …
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 724-737
Persistent link: https://www.econbiz.de/10013393525
Saved in:
5
Rise and fall of interactions with brand communities
Moghaddam, Saeed Arablooye
;
Esfidani, Mohammad Rahim
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 772-786
Persistent link: https://www.econbiz.de/10013393541
Saved in:
6
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
7
Customer brand co-creation on social media : a systematic review
Le Quynh Hoa
;
Phan Tan Luc
;
Thu Hang Hoang
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1038-1053
Persistent link: https://www.econbiz.de/10013393642
Saved in:
8
Investigating consumer advocacy, community usefulness, and brand avoidance
Jayasimha, K. R.
;
Chaudhary, Harish
;
Chauhan, Anurag
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 488-509
Persistent link: https://www.econbiz.de/10011723783
Saved in:
9
Consumer responses to covert advertising in social media
Göbel, Fabian
;
Meyer, Anton
;
Ramaseshan, B.
;
Bartsch, Silke
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 578-593
Persistent link: https://www.econbiz.de/10011774511
Saved in:
10
Impact of online advertising on adolescent's brand attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
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