//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Chen, Kay-Yut"
~person:"Hauser, John R."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Viral marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
1
Content Management
1
Content management
1
Customer integration
1
Data Mining
1
Data mining
1
Kundenintegration
1
Market research
1
Marktforschung
1
Relationship marketing
1
Social Web
1
Social web
1
Text
1
Viral marketing
1
Virales Marketing
1
customer needs
1
deep learning
1
machine learning
1
market research
1
natural language processing
1
online reviews
1
text mining
1
user-generated content
1
voice of the customer
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Chen, Kay-Yut
Hauser, John R.
Fossen, Beth L.
3
Proserpio, Davide
3
Lambrecht, Anja
2
Schweidel, David A.
2
Ameri, Mina
1
Bart, Yakov
1
Carson, Steve
1
Chae, Inyoung
1
Chevalier, Judith A.
1
De, Anwesha
1
Dong, Xiaojing
1
Dover, Yaniv
1
Godes, David
1
Gopinath, Shyam
1
Hollenbeck, Brett
1
Honka, Elisabeth
1
Joshi, Yogesh V.
1
Kadiyali, Vrinda
1
Kuksov, Dmitri
1
Liao, Chenxi
1
Liu, Hongju
1
Lovett, Mitchell J.
1
Lurie, Nicholas H.
1
MacIntyre, Shelby H.
1
Mallapragada, Girish
1
Mayzlin, Dina
1
Moorthy, Sridhar
1
Musalem, Andrés
1
Narayan, Vishal
1
Park, Sungsik
1
Puranam, Dinesh
1
Ransbotham, Sam
1
Seiler, Stephan
1
Shin, Woochoel
1
Staelin, Richard
1
Stephen, Andrew T.
1
Sun, Yacheng
1
Tellis, Gerard J.
1
Timoshenko, Artem
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Identifying customer needs from user-generated content
Timoshenko, Artem
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->