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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
~subject:"Germany"
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Advertising effects
Germany
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of advertising : the review of marketing communications
122
Journal of business research : JBR
117
SpringerLink / Bücher
111
Journal of marketing communications
99
Journal of retailing and consumer services
70
International journal of advertising : the quarterly review of marketing communications
69
Journal of promotion management : innovations in planning and applied research
64
International journal of internet marketing and advertising : IJIMA
38
Journal of promotion management : JPM
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Springer eBook Collection / Business and Economics
30
Psychology & marketing
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The journal of product & brand management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising research
25
Marketing letters : a journal of research in marketing
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International journal of hospitality management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Asia Pacific journal of marketing and logistics
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International journal of consumer studies
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Journal of current issues and research in advertising
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Health marketing quarterly
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Marketing intelligence & planning
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Research
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European journal of marketing
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Journal of consumer marketing
17
Journal of international consumer marketing
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The journal of brand management : an international journal
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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European journal of marketing : EJM
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Journal of marketing
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Journal of marketing research : JMR
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Journal of marketing research
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Young consumers : insight and ideas for responsible marketers
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International journal of sports marketing & sponsorship
12
Journal of global marketing
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The journal of consumer marketing
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Journal of internet commerce
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Global business review
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1
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
2
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
3
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
4
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
5
How and when to use the political cycle to identify advertising effects
Moshary, Sarah
;
Shapiro, Bradley T.
;
Song, Jihong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 283-304
Persistent link: https://www.econbiz.de/10012504956
Saved in:
6
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
7
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
8
Sponsorship disclosure and consumer deception : experimental evidence from native advertising in mobile search
Sahni, Navdeep S.
;
Nair, Harikesh
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 5-32
Persistent link: https://www.econbiz.de/10012183068
Saved in:
9
Consumer privacy choice in online advertising : who opts out and at what cost to industry?
Johnson, Garrett A.
;
Shriver, Scott K.
;
Du, Shaoyin
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 33-51
Persistent link: https://www.econbiz.de/10012183069
Saved in:
10
Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
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