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~isPartOf:"Marketing theory"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
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Marketing theory
SpringerLink / Bücher
41
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24
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21
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Journal of Islamic marketing : JIMA
11
Journal of Islamic marketing
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International journal of internet marketing and advertising : IJIMA
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International journal of islamic marketing and branding
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International journal of wine business research : IJWBR
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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essentials
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Journal of international food & agribusiness marketing
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Journal of marketing education : JME
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing intelligence & planning
5
Palgrave Studies of Marketing in Emerging Economies
5
The international review of retail, distribution and consumer research
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Asia-Pacific journal of business administration
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California management review
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Discussion paper / Centre for Economic Policy Research
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International marketing review
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Journal of fashion marketing and management
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Journal of international consumer marketing
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Journal of macromarketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing for higher education
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1
Exogenous cognition and cognitive state theory : the plexus of consumer analytics and decision-making
Smith, Andrew
;
Harvey, John
;
Goulding, James
;
Smith, Gavin
- In:
Marketing theory
21
(
2021
)
1
,
pp. 53-74
Persistent link: https://www.econbiz.de/10012484431
Saved in:
2
Consumption logistics and the ordering of market systems
Smaniotto, Cristiano
;
Emontspool, Julie
;
Askegaard, Søren
- In:
Marketing theory
21
(
2021
)
1
,
pp. 93-112
Persistent link: https://www.econbiz.de/10012484434
Saved in:
3
Harry's most important work
Hyde, Fran
- In:
Marketing theory
20
(
2020
)
2
,
pp. 211-218
Persistent link: https://www.econbiz.de/10012230861
Saved in:
4
Autonomy as license to operate : establishing the internal and external conditions of informed choice in marketing
Anker, Thomas Boysen
- In:
Marketing theory
20
(
2020
)
4
,
pp. 527-545
Persistent link: https://www.econbiz.de/10012391006
Saved in:
5
Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
16
(
2016
)
4
,
pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
Saved in:
6
Some reflections on psychoanalytic approaches to marketing and consumer research
Holbrook, Morris B.
- In:
Marketing theory
15
(
2015
)
1
,
pp. 13-16
Persistent link: https://www.econbiz.de/10011494424
Saved in:
7
"Buy buy Miss American Pie" : the day the consumer died
Saren, Michael
- In:
Marketing theory
15
(
2015
)
4
,
pp. 565-569
Persistent link: https://www.econbiz.de/10011494953
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