Hyper-power, the marketing concept and consumer as "boss"
Year of publication: |
December 2016
|
---|---|
Authors: | Tadajewski, Mark ; Jones, D. G. Brian |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 16.2016, 4, p. 513-531
|
Subject: | Consumer as boss | critical marketing studies | displacement | hyper-power | marketing concept | marketing theory | omnivisibilty | Bibliometrie | Bibliometrics | Marketingtheorie | Marketing theory | Konsumentenverhalten | Consumer behaviour | Marketing |
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