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~isPartOf:"Psychology & marketing"
~subject:"Social Web"
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Search: subject_exact:"Produktimage"
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Social Web
Brand image
57
Markenimage
57
Consumer behaviour
49
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49
Brand management
46
Markenführung
46
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29
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29
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16
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16
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12
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12
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9
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6
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6
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5
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brand personality
5
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brand loyalty
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branding
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Acikgoz, Fulya
1
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Bargoni, Augusto
1
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1
Calabuig Moreno, Ferran
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Psychology & marketing
Journal of business research : JBR
59
The journal of product & brand management
33
Journal of retailing and consumer services
30
International journal of internet marketing and advertising : IJIMA
23
The journal of brand management : an international journal
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of marketing communications
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of promotion management : innovations in planning and applied research
12
International journal of advertising : the review of marketing communications
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Tourism management : research, policies, practice
10
Asia Pacific journal of marketing and logistics
9
Tourism management perspectives : TMP
9
Marketing intelligence & planning
8
Journal of fashion marketing and management
7
Journal of internet commerce
7
Journal of strategic marketing
6
Technological forecasting & social change : an international journal
6
Business horizons
5
European Sport management quarterly : ESMQ
5
International journal of consumer studies
5
International journal of hospitality management
5
Journal of marketing
5
Journal of marketing management : MM
5
Journal of promotion management : JPM
5
Journal of service management
5
Global business review
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of consumer behaviour
4
Journal of current issues and research in advertising
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Springer eBook Collection
4
Young consumers : insight and ideas for responsible marketers
4
European journal of marketing
3
European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
8
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1
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8
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8
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date (oldest first)
1
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
2
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
3
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
4
What drives sponsorship effectiveness? : an examination of the roles of brand community identification, brand authenticity, and sponsor-club congruence
Moharana, Tapas Ranjan
;
Bhattacharjee, Debashree Roy
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1211-1236
Persistent link: https://www.econbiz.de/10014291839
Saved in:
5
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
6
Consumers' social media brand behaviors : uncovering underlying motivators and deriving meaningful consumer segments
Dimitriu, Radu
;
Guesalaga, Rodrigo
- In:
Psychology & marketing
34
(
2017
)
5
,
pp. 580-592
Persistent link: https://www.econbiz.de/10011685060
Saved in:
7
Interpreting social identity in online brand communities : considering posters and lurkers
Mousavi, Sahar
;
Roper, Stuart
;
Keeling, Kathleen A.
- In:
Psychology & marketing
34
(
2017
)
4
,
pp. 376-393
Persistent link: https://www.econbiz.de/10011673959
Saved in:
8
Influence of the virtual brand community in sports sponsorship
Dos Santos, Manuel Alsono
;
Calabuig Moreno, Ferran
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1091-1097
Persistent link: https://www.econbiz.de/10011627279
Saved in:
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