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~accessRights:"restricted"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Beziehungsmarketing"
~subject:"Interaktive Medien"
~type_genre:"Article in journal"
~type_genre:"Kongressschrift"
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Beziehungsmarketing
Interaktive Medien
Brand
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Brand image
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Brand management
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Consumer behaviour
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Interactive media
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Konsumentenverhalten
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Markenartikel
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Markenführung
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Social Web
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Social web
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Brand loyalty
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Cluster analysis
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Clusteranalyse
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Consumer engagement
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Facebook
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Internet marketing
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Markentreue
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Online-Marketing
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Openness
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Para-social interaction
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Azar, Salim L.
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Doh, Sun-Jae
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Kim, Eun-Ho
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Vacas-de-Carvalho, Leonor
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The journal of brand management : an international journal
Journal of retailing and consumer services
6
Journal of business research : JBR
3
Journal of marketing communications
2
Electronic markets : the international journal on networked business
1
History of political economy
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of economics and business research : IJEBR
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
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International journal of market research : JMRS ; the journal of the Market Research Society
1
JMM : the international journal on media management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of consumer marketing
1
Journal of economics & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management information systems : JMIS
1
Journal of marketing
1
Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of service management
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Journal of the Economic Science Association : a companion journal to Experimental economics
1
Long range planning : LRP ; international journal of strategic management
1
Nonprofit and voluntary sector quarterly
1
Omega : the international journal of management science
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Services marketing quarterly
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Technological forecasting & social change : an international journal
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The journal of services marketing
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Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
2
Motivations to interact with brands on Facebook : towards a typology of consumer-brand interactions
Azar, Salim L.
;
Machado, Joana César
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 153-178
Persistent link: https://www.econbiz.de/10011459520
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