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~isPartOf:"The journal of brand management : an international journal"
~subject:"Marketingmanagement"
~subject:"Relationship marketing"
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Marketingmanagement
Relationship marketing
Brand management
274
Markenführung
274
Consumer behaviour
171
Konsumentenverhalten
171
Brand image
170
Markenimage
170
Brand
142
Markenartikel
140
Beziehungsmarketing
47
Social Web
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Social web
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Luxusgüter
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Internet marketing
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Online-Marketing
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Brand architecture
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Markenarchitektur
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Marketing management
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Emotion
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Corporate Social Responsibility
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Corporate social responsibility
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Personality psychology
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Persönlichkeitspsychologie
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Brand loyalty
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Advertising effects
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Brand equity
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Werbewirkung
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Customer satisfaction
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International marketing
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Internationales Marketing
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Kundenzufriedenheit
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Branding
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67
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Abratt, Russell
2
Balmer, John M. T.
2
Confente, Ilenia
2
Gil Saura, Irene
2
Kulczynski, Alicia
2
Šerić, Maja
2
Ahmadi, Hormoz
1
Anabila, Peter
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Anand, S. Joseph Jeya
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Arslanagić-Kalajdžić, Maja
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Balmer, John M.T.
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Baylghomog, Steven W.
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Berenguer Contrí, Gloria
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Bernal, Pedro Mir
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Bruhn, Manfred
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Brunetti, Federico
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Burghausen, Mario
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Carlson, Jamie
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Cheikhrouhou, Soumaya
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Cooper, Tony
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Cronley, Maria L.
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Fatma, Mobin
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Fazal-e-Hasan, Syed
1
Fernandes, Teresa
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The journal of brand management : an international journal
Journal of business research : JBR
147
Journal of retailing and consumer services
98
The journal of product & brand management
77
International journal of hospitality management
38
SpringerLink / Bücher
37
Journal of promotion management : innovations in planning and applied research
31
Industrial marketing management : the international journal for industrial and high-tech firms
29
Asia Pacific journal of marketing and logistics
27
Journal of strategic marketing
26
Marketing intelligence & planning
23
International journal of internet marketing and advertising : IJIMA
22
Journal of marketing communications
20
International journal of contemporary hospitality management
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
European journal of marketing : EJM
18
Psychology & marketing
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Journal of hospitality marketing & management
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of travel and tourism marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of advertising : the review of marketing communications
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
Journal of the Academy of Marketing Science
13
Springer eBook Collection
13
European journal of marketing
12
International journal of market research
12
International marketing review
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of internet commerce
12
Global business review
11
International review on public and non-profit marketing
11
Journal of marketing
11
Journal of marketing analytics : JMA
11
Journal of marketing management : MM
11
Springer eBook Collection / Business and Economics
11
Tourism management : research, policies, practice
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
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ECONIS (ZBW)
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1
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
2
The influence of COVID-19 pandemic on consumer-brand relationships : evidence of brand evangelism behaviors
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10014326918
Saved in:
3
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
4
The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana
Narh, Linda
;
Odoom, Raphael
;
Mahmoud, Mahmoud Abdulai
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10014326925
Saved in:
5
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
6
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
7
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
8
AI service impacts on brand image and customer equity : empirical evidence from China
Yuan, Chunlin
;
Wang, Shuman
;
Liu, Yue
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 61-76
Persistent link: https://www.econbiz.de/10013493098
Saved in:
9
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
10
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
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