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~isPartOf:"The journal of product & brand management"
~subject:"Konsumentenverhalten"
~subject:"Marketing management"
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Konsumentenverhalten
Marketing management
Brand
130
Markenartikel
130
Brand management
128
Markenführung
128
Consumer behaviour
113
Brand image
104
Markenimage
104
Beziehungsmarketing
46
Relationship marketing
46
Social Web
26
Social web
26
Advertising effects
19
Brand loyalty
19
Internet marketing
19
Online-Marketing
19
Werbewirkung
19
Emotion
18
Markentreue
15
Brand love
13
Luxury goods
13
Luxusgüter
13
Brand attitude
11
Marketingmanagement
10
Social media
10
Viral marketing
10
Virales Marketing
10
Customer satisfaction
9
Kundenzufriedenheit
9
Brand attachment
8
Brand experience
8
Customer integration
8
Kundenintegration
8
Brand evaluation
7
Brand identification
7
Brand trust
7
Product quality
7
Produktqualität
7
Brand relationships
6
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Article
114
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114
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114
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English
114
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Guzman, Francisco
4
Grappi, Silvia
2
Hegner, Sabrina
2
Pinto, Diego Costa
2
Shobeiri, Saeed
2
Trudeau H., Sabrina
2
Ahmad, Fayez
1
Al Shebil, Saleh
1
Al-Kwifi, Sam O.
1
Alvarado-Karste, Diego
1
Alves, Alessandro Martins
1
Amelia, Maria Veronica
1
Anh Tran Tram Truong
1
Arcand, Manon
1
Arora, Sangeeta
1
Arora, Sunny Vijay
1
Ashill, Nicholas Jeremy
1
Augusto, Mário Gomes
1
Baeck, Sunmee
1
Baghi, Ilaria
1
Bagozzi, Richard P.
1
Bai, Rubing
1
Bal, Anjali
1
Banerjee, Shubhomoy
1
Barbarossa, Camilla
1
Baudry, Damien
1
Baxter, Stacey M.
1
Bendoni, Wendy K.
1
Benhabib, Abderrezzak
1
Benson-Rea, Maureen
1
Bernal, Alicia
1
Bhappu, Anita D.
1
Bilgihan, Anil
1
Billore, Aditya
1
Bishop, Melissa
1
Bobrie, François
1
Boisvert, Jean
1
Boshoff, Christo
1
Bozkurt, Sıddık
1
Brannon, Daniel C.
1
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The journal of product & brand management
Journal of business research : JBR
191
Journal of retailing and consumer services
124
The journal of brand management : an international journal
111
Asia Pacific journal of marketing and logistics
36
Psychology & marketing
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of marketing communications
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Marketing intelligence & planning
24
European journal of marketing : EJM
23
Journal of promotion management : innovations in planning and applied research
23
Marketing letters : a journal of research in marketing
23
SpringerLink / Bücher
21
Journal of international consumer marketing
20
International journal of advertising : the review of marketing communications
19
Journal of strategic marketing
19
Journal of the Academy of Marketing Science
19
European journal of marketing
18
International journal of hospitality management
18
International journal of consumer studies
17
International journal of market research
17
International marketing review
16
Journal of fashion marketing and management
16
International journal of retail and distribution management
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of retailing
15
Global business review
14
Industrial marketing management : the international journal for industrial and high-tech firms
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of Islamic marketing
13
Journal of global marketing
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of hospitality marketing & management
13
The journal of consumer marketing
13
International journal of internet marketing and advertising : IJIMA
12
Journal of consumer marketing
12
Journal of consumer research : JCR ; an interdisciplinary journal
12
Journal of global fashion marketing : JGfM
12
Journal of international marketing
12
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ECONIS (ZBW)
114
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1
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
2
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
3
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
4
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
5
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
Saved in:
6
Antecedents and consequences of customer inspiration : a framework in the context of electronic device brands
Hernani-Merino, Martin
;
Libaque-Saenz, Christian Fernando
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10014334403
Saved in:
7
A mechanism for employees' brand citizenship behavior (BCB) and negative word-of-mouth (NWOM) : the divergent moderating effects of horizontal collectivism
Lee, Sang Bong
;
Liu, Shih Hao
;
Maertz, Carl P.
;
Singh, …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1123-1138
Persistent link: https://www.econbiz.de/10014334407
Saved in:
8
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
9
Influence of consumption resources on observers' attitudes towards luxury brands : the perspective of power distance belief
Yao, Qi
;
Hu, Chao
;
Du, Jianjian
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1191-1206
Persistent link: https://www.econbiz.de/10014485560
Saved in:
10
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
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