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~accessRights:"restricted"
~isPartOf:"The journal of services marketing"
~person:"Aksoy, Lerzan"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Relationship marketing
3
Customer satisfaction
2
Dienstleistungsqualität
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Kundenzufriedenheit
2
Service quality
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Betriebliche Wertschöpfung
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Big Data
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Big data
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Consumer behaviour
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Customer experience
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Customer integration
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Customer service
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Data Mining
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Data-driven engagement
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Dienstleistung
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Dienstleistungssektor
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Kundenintegration
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Kundenservice
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Loyalty
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Measurement
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Messung
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Relative metrics
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Aksoy, Lerzan
Klaus, Philipp
4
Alkire, Linda
3
Bruce, Helen L.
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Burton, Jamie
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Hollebeek, Linda D.
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Benoit, Sabine
2
Furrer, Olivier
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Gil Saura, Irene
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Gruber, Thorsten
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Grönroos, Christian
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Gustafsson, Anders
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Heinonen, Kristina
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Landry, Mikèle
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Mattila, Anna S.
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Alrawadieh, Ziad
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Alzboun, Nidal
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Arslan, Ahmad
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Baillod, Chloé
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The journal of services marketing
Journal of business research : JBR
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Journal of service management
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ECONIS (ZBW)
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Conducting service research that matters
Gustafsson, Anders
;
Aksoy, Lerzan
;
Brady, Michael K.
; …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 425-429
Persistent link: https://www.econbiz.de/10011418248
Saved in:
2
Customer engagement in a Big Data world
Kunz, Werner
;
Aksoy, Lerzan
;
Bart, Yakov
;
Heinonen, Kristina
- In:
The journal of services marketing
31
(
2017
)
2
,
pp. 161-171
Persistent link: https://www.econbiz.de/10011654662
Saved in:
3
Relative measures in service research
Aksoy, Lerzan
;
Hogreve, Jens
;
Lariviere, Bart
; …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 448-452
Persistent link: https://www.econbiz.de/10011418336
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