//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~language:"eng"
~language:"spa"
~person:"Dwivedi, Yogesh Kumar"
~person:"Gierl, Heribert"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Konsumentenverhalten
54
Artificial intelligence
20
Internet marketing
20
Online-Marketing
19
Social Web
19
Social web
19
Innovation adoption
18
Innovationsakzeptanz
18
Künstliche Intelligenz
17
Lieferkette
13
Supply chain
13
Advertising effects
12
Werbewirkung
12
Beziehungsmarketing
11
Brand management
11
Markenführung
11
Relationship marketing
11
Advertising
10
Brand image
10
Coronavirus
10
Markenimage
10
Viral marketing
10
Virales Marketing
10
Confidence
9
Mobile communications
9
Mobilkommunikation
9
Vertrauen
9
Werbung
9
Adoption
8
Big Data
8
Big data
8
Digitalisierung
8
Digitization
8
Innovation
8
Mobile Business
8
Mobile business
8
Bibliometrics
7
Bibliometrie
7
Electronic Banking
7
more ...
less ...
Online availability
All
Undetermined
Free
3
Type of publication
All
Article
54
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
54
Language
All
English
Spanish
German
2
Author
All
Dwivedi, Yogesh Kumar
Gierl, Heribert
Han, Heesup
82
Mattila, Anna S.
63
Septianto, Felix
52
Paul, Justin
49
Loureiro, Sandra Maria Correia
43
Kim, Jungkeun
37
Thaichon, Park
37
Phau, Ian
36
Hollebeek, Linda D.
35
Lusk, Jayson L.
34
Ko, Eunju
33
Rana, Nripendra P.
33
Kim, Seongseop
31
Wu, Luorong
30
Japutra, Arnold
29
Nayga, Rodolfo M.
29
Park, Jungkun
28
Grewal, Dhruv
27
Prashar, Sanjeev
27
Jang, Soocheong
26
Line, Nathaniel D.
26
Ahn, Jiseon
25
Balaji, M. S.
25
Dhir, Amandeep
25
Ko, Yong Jae
25
Law, Chun Hung Roberts
25
Liu, Qing
25
Bang, Nguyen
24
Hanks, Lydia
24
Hwang, Jinsoo
24
Jebarajakirthy, Charles
24
Rahman, Zillur
24
So, Kevin Kam Fung
24
Vrontis, Demetris
24
Khare, Arpita
23
Quach, Sara
23
Wong, IpKin Anthony
23
Zhang, Lu
23
Arli, Denni
22
more ...
less ...
Published in...
All
Journal of business research : JBR
13
Journal of retailing and consumer services
10
The marketing review
6
European journal of marketing : EJM
5
Information systems management
3
Marketing : ZFP ; journal of research and management
3
Technological forecasting & social change : an international journal
3
International journal of bank marketing
2
Asia Pacific journal of marketing and logistics
1
International journal of retail & distribution management
1
Journal of business ethics : JBE
1
Journal of consumer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Review of managerial science
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
54
Showing
1
-
10
of
54
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
4
An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter
;
Akram, Muhammad Shakaib
;
Malik, …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
Saved in:
5
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
6
Examining the role of consumer motivations to use voice assistants for fashion shopping : the mediating role of awe experience and eWOM
Kautish, Pradeep
;
Purohit, Sonal
;
Filieri, Raffaele
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014438459
Saved in:
7
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
8
How to generate loyalty in mobile payment services? : an integrative dual SEM-ANN analysis
Tri Quan Dang
;
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
; …
- In:
International journal of bank marketing
41
(
2023
)
6
,
pp. 1177-1206
Persistent link: https://www.econbiz.de/10014332182
Saved in:
9
Machine autonomy for rehabilitation of elderly people : a trade-off between machine intelligence and consumer trust
Shareef, Mahmud Akhter
;
Ahmed, Jashim Uddin
;
Giannakis, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014304014
Saved in:
10
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->