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~accessRights:"restricted"
~language:"eng"
~language:"spa"
~person:"Gierl, Heribert"
~person:"Thaichon, Park"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Konsumentenverhalten
44
Beziehungsmarketing
20
Relationship marketing
20
Advertising
13
Advertising effects
11
Brand management
11
Markenführung
11
Werbewirkung
11
Werbung
11
Luxury goods
10
Luxusgüter
10
Internet marketing
9
Online retailing
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Online-Handel
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Customer satisfaction
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Kundenzufriedenheit
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Lieferantenmanagement
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Supplier relationship management
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Betriebliche Wertschöpfung
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Dienstleistungsqualität
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Retail trade
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E-commerce
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Emotion
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Marketing management
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Marketingmanagement
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5
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44
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Gierl, Heribert
Thaichon, Park
Han, Heesup
82
Mattila, Anna S.
63
Septianto, Felix
52
Paul, Justin
49
Dwivedi, Yogesh Kumar
46
Loureiro, Sandra Maria Correia
43
Kim, Jungkeun
37
Phau, Ian
36
Hollebeek, Linda D.
35
Lusk, Jayson L.
34
Ko, Eunju
33
Rana, Nripendra P.
33
Kim, Seongseop
31
Wu, Luorong
30
Japutra, Arnold
29
Nayga, Rodolfo M.
29
Park, Jungkun
28
Grewal, Dhruv
27
Prashar, Sanjeev
27
Jang, Soocheong
26
Line, Nathaniel D.
26
Ahn, Jiseon
25
Balaji, M. S.
25
Dhir, Amandeep
25
Ko, Yong Jae
25
Law, Chun Hung Roberts
25
Liu, Qing
25
Bang, Nguyen
24
Hanks, Lydia
24
Hwang, Jinsoo
24
Jebarajakirthy, Charles
24
Rahman, Zillur
24
So, Kevin Kam Fung
24
Vrontis, Demetris
24
Khare, Arpita
23
Quach, Sara
23
Wong, IpKin Anthony
23
Zhang, Lu
23
Arli, Denni
22
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Journal of retailing and consumer services
14
Asia Pacific journal of marketing and logistics
5
Journal of business research : JBR
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Marketing : ZFP ; journal of research and management
3
International journal of advertising : the review of marketing communications
2
International journal of retail and distribution management
2
Journal of consumer behaviour
2
Marketing intelligence & planning
2
Services marketing quarterly
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business ethics : JBE
1
Journal of food products marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Review of managerial science
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ECONIS (ZBW)
45
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45
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1
Identifying factors influencing purchase intention of sustainable luxury retailing products
Lavuri, Rambabu
;
Kaul, Dimple
;
Mohan, Geetha
; …
- In:
International journal of retail and distribution management
52
(
2024
)
2
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014484397
Saved in:
2
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
3
Do extrinsic factors encourage shoppers' compulsive buying? : store environment and product characteristics
Lavuri, Rambabu
;
Thaichon, Park
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 722-740
Persistent link: https://www.econbiz.de/10014332141
Saved in:
4
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
5
Ethnicity in advertising and millennials : the role of social identity and social distinctiveness
Shao, Wei
;
Zhang, Yunen
;
Cheng, Anni
;
Quach, Sara
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1377-1418
Persistent link: https://www.econbiz.de/10014450218
Saved in:
6
Extrinsic and intrinsic motives : panic buying and impulsive buying during a pandemic
Lavuri, Rambabu
;
Jaiswal, Deepak
;
Thaichon, Park
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 190-204
Persistent link: https://www.econbiz.de/10013552695
Saved in:
7
Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic
Lavuri, Rambabu
;
Kaur, Jaspreet
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2395-2411
Persistent link: https://www.econbiz.de/10014430248
Saved in:
8
Neuroscientific research methods and techniques in consumer research
Zhang, Yunen
;
Thaichon, Park
;
Shao, Wei
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
3
,
pp. 211-227
Persistent link: https://www.econbiz.de/10014321868
Saved in:
9
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
10
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
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