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~accessRights:"restricted"
~language:"eng"
~language:"spa"
~person:"Roy, Subhadip"
~subject:"EU-Staaten"
~subject:"India"
~type_genre:"Article in journal"
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EU-Staaten
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19
Advertising effects
11
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11
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11
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11
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9
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9
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Roy, Subhadip
Ghosh, Saibal
30
Belke, Ansgar
29
Kumar, Satish
26
Chawla, Deepak
23
Gulati, Rachita
23
Kumar, Vikas
22
Sharma, Chandan
22
Parayitam, Satyanarayana
20
Rath, Badri Narayan
20
Budhwar, Pawan S.
19
Mathiyazhagan, Maathai K.
19
Pereira, Vijay
19
Sosvilla-Rivero, Simón
19
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19
Jain, Pramod Kumar
18
Kumar, Sunil
18
Tabash, Mosab I.
18
Apergēs, Nikolaos
17
Khare, Arpita
17
Mishra, Ashok K.
17
Mishra, Aswini Kumar
17
Sahu, Tarak Nath
17
Sharma, Seema
17
Williams, Colin C.
17
Malik, Ashish
16
Pradhan, Rudra Prakash
16
Shveta Singh
16
Srivastava, Shalini
16
Farhan, Najib H. S.
15
Gómez Puig, Marta
15
Jadiyappa, Nemiraja
15
Kumar, Anjani
15
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15
Rangnekar, Santosh
15
Sehgal, Sanjay
15
Urpelainen, Johannes
15
Afonso, António
14
Azam, Mehtabul
14
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14
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2
Psychology & marketing
2
Qualitative market research : an international journal
2
Asia-Pacific journal of business administration
1
Health marketing quarterly
1
International journal of energy sector management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of entrepreneurship in emerging economies
1
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Services marketing quarterly
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ECONIS (ZBW)
19
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1
Celebrity co-creator or celebrity endorser? : exploring mediating and moderating factors in Marcom decision
Roy, Subhadip
;
Mishrab, Aditya Shankar
;
Bailey, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 802-818
Persistent link: https://www.econbiz.de/10014518838
Saved in:
2
Exploring the culture-creativity-innovation triad in the handicraft industry using an interpretive approach
Roy, Subhadip
;
Mohapatra, Subhalaxmi
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534190
Saved in:
3
The changing portrayal of children in Indian advertisements : a comparative study of the three decades
Choudhary, Sharuti
;
Roy, Subhadip
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 570-586
Persistent link: https://www.econbiz.de/10013454855
Saved in:
4
I mean business : exploring women entrepreneurs' journey in India from an emancipation perspective
Roy, Subhadip
;
Mohapatra, Subhalaxmi
;
Banerjee, Dina
- In:
Journal of entrepreneurship in emerging economies
14
(
2022
)
6
,
pp. 1072-1095
Persistent link: https://www.econbiz.de/10013536163
Saved in:
5
Physimorphic vs. typographic logos in destination marketing : integrating destination familiarity and consumer characteristics
Roy, Subhadip
;
Attri, Rekha
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013326666
Saved in:
6
Problems of adoption of solar power and subsequent switching behavior : an exploration in India
Roy, Subhadip
;
Mohapatra, Subhalaxmi
- In:
International journal of energy sector management
16
(
2022
)
1
,
pp. 78-94
Persistent link: https://www.econbiz.de/10012797672
Saved in:
7
I "showroom" but "webroom" too : investigating cross-shopping behaviour in a developing nation
Roy, Subhadip
;
Sharma, Kirti
;
Choudhary, Sharuti
- In:
International journal of retail and distribution management
50
(
2022
)
12
,
pp. 1475-1493
Persistent link: https://www.econbiz.de/10013407448
Saved in:
8
Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India
Jain, Varsha
;
Merchant, Altaf
;
Roy, Subhadip
;
Ford, John B.
- In:
Journal of business research : JBR
99
(
2019
),
pp. 140-156
Persistent link: https://www.econbiz.de/10012023587
Saved in:
9
Social media brand community enjoyment (SMBCE) : scale construction and validation from an etic perspective
Roy, Subhadip
;
Machado, Joana C.
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 390-411
Persistent link: https://www.econbiz.de/10011951463
Saved in:
10
Exploring meaning transfer in celebrity endorsements : measurement and validation
Roy, Subhadip
;
Jain, Varsha
- In:
Asia-Pacific journal of business administration
9
(
2017
)
2
,
pp. 87-104
Persistent link: https://www.econbiz.de/10011740431
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