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~accessRights:"restricted"
~language:"eng"
~person:"Bang, Nguyen"
~person:"Dwivedi, Yogesh Kumar"
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Consumer behaviour
73
Konsumentenverhalten
73
Brand management
23
Markenführung
23
Brand image
21
Markenimage
21
Beziehungsmarketing
16
Relationship marketing
16
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13
Internet marketing
13
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13
Online-Marketing
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11
Innovationsakzeptanz
11
Customer satisfaction
8
Einzelhandel
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8
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8
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8
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8
Online-Handel
8
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8
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English
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Bang, Nguyen
Dwivedi, Yogesh Kumar
Han, Heesup
83
Mattila, Anna S.
63
Septianto, Felix
52
Paul, Justin
50
Loureiro, Sandra Maria Correia
45
Thaichon, Park
39
Hollebeek, Linda D.
38
Kim, Jungkeun
37
Belk, Russell W.
36
Phau, Ian
36
Ko, Eunju
34
Lusk, Jayson L.
34
Rana, Nripendra P.
33
Kim, Seongseop
31
Nayga, Rodolfo M.
30
Wu, Luorong
30
Grewal, Dhruv
29
Japutra, Arnold
29
Balaji, M. S.
28
Park, Jungkun
28
Prashar, Sanjeev
27
Jang, Soocheong
26
Line, Nathaniel D.
26
Rahman, Zillur
26
Ahn, Jiseon
25
Dhir, Amandeep
25
Ko, Yong Jae
25
Law, Chun Hung Roberts
25
Liu, Qing
25
Martínez-López, Francisco J.
25
Vrontis, Demetris
25
Gázquez-Abad, Juan Carlos
24
Hanks, Lydia
24
Hwang, Jinsoo
24
Jebarajakirthy, Charles
24
Khare, Arpita
24
Kumar, V.
24
So, Kevin Kam Fung
24
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IGI Global
1
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Journal of business research : JBR
13
Journal of retailing and consumer services
10
The marketing review
8
European journal of marketing : EJM
6
Technological forecasting & social change : an international journal
4
Information systems management
3
Asia-Pacific journal of business administration
2
International journal of bank marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Marketing intelligence & planning
2
The international journal of bank marketing : IJBM
2
Asia Pacific journal of marketing and logistics
1
Business/Economics
1
Electronic markets : the international journal on networked business
1
International journal of consumer studies
1
International journal of hospitality management
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
International studies of management and organization
1
Journal of consumer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Springer briefs in business
1
SpringerBriefs in Business
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SpringerLink / Bücher
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ECONIS (ZBW)
73
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1
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73
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1
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
How to generate loyalty in mobile payment services? : an integrative dual SEM-ANN analysis
Tri Quan Dang
;
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
; …
- In:
International journal of bank marketing
41
(
2023
)
6
,
pp. 1177-1206
Persistent link: https://www.econbiz.de/10014332182
Saved in:
4
Examining the role of consumer motivations to use voice assistants for fashion shopping : the mediating role of awe experience and eWOM
Kautish, Pradeep
;
Purohit, Sonal
;
Filieri, Raffaele
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014438459
Saved in:
5
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
6
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
7
An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter
;
Akram, Muhammad Shakaib
;
Malik, …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
Saved in:
8
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
9
Machine autonomy for rehabilitation of elderly people : a trade-off between machine intelligence and consumer trust
Shareef, Mahmud Akhter
;
Ahmed, Jashim Uddin
;
Giannakis, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014304014
Saved in:
10
A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping
Goel, Pooja
;
Parayitam, Satyanarayana
;
Sharma, Anuj
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013168094
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