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~accessRights:"restricted"
~language:"eng"
~person:"Dens, Nathalie"
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Search: subject:"Markenpolitik"
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Brand management
12
Markenführung
12
Consumer behaviour
10
Konsumentenverhalten
10
Advertising effects
8
Brand image
8
Markenimage
8
Product Placement
8
Product placement
8
Werbewirkung
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Brand
5
Markenartikel
5
Brand placement
4
brand attitude
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Internet marketing
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Online-Marketing
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Social web
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Television advertising
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brand placement
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need for cognition
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Associative Network Theory
1
Brand extension
1
Brand familiarity
1
Brand placement in fiction
1
Brand recall
1
Branded content
1
Branded entertainment
1
Cluster analysis
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Clusteranalyse
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Dens, Nathalie
Melewar, T. C.
34
Bang, Nguyen
28
Loureiro, Sandra Maria Correia
27
Foroudi, Pantea
25
Gupta, Suraksha
21
Guzman, Francisco
21
Ko, Eunju
21
Han, Heesup
20
Japutra, Arnold
20
Khan, Imran
19
Sarkar, Abhigyan
19
Phau, Ian
17
Rahman, Zillur
17
Sarkar, Juhi Gahlot
17
Kunkel, Thilo
16
Paul, Justin
16
Ekinci, Yuksel
15
Martínez-López, Francisco J.
15
Park, Jungkun
14
Septianto, Felix
14
Abratt, Russell
13
Balmer, John M. T.
13
Diamantopoulos, Adamantios
13
Gázquez-Abad, Juan Carlos
13
Hollebeek, Linda D.
13
Iglesias, Oriol
13
Kumar, Vikas
13
Mogaji, Emmanuel
13
Powell, Shaun M.
13
Veloutsou, Cleopatra
13
Ahn, Jiseon
12
King, Ceridwyn
12
Romaniuk, Jenni
12
Casidy, Riza
11
Pelsmacker, Patrick de
11
Rather, Raouf Ahmad
11
Roy, Sanjit
11
Adeola, Ogechi
10
Baumgarth, Carsten
10
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International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
2
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
12
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1
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
2
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
3
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
4
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
5
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
6
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
7
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
8
How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
Saved in:
9
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
10
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
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