//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~language:"eng"
~person:"Guzman, Francisco"
~subject:"Brand equity"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Herstellermarke"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand equity
Brand
10
Brand image
10
Brand management
10
Markenartikel
10
Markenführung
10
Markenimage
10
Consumer behaviour
9
Konsumentenverhalten
9
Beziehungsmarketing
6
Relationship marketing
6
Brand love
3
Internet marketing
3
Online-Marketing
3
Social Web
3
Social web
3
Brand loyalty
2
Emotion
2
Markentreue
2
AIRBNB
1
Attribute framing
1
Beschwerdemanagement
1
Bibliometrics
1
Bibliometrie
1
Brand activism
1
Brand as a person
1
Brand authenticity
1
Brand co-creation
1
Brand communities
1
Brand crowdfunding
1
Brand engagement
1
Brand experience
1
Brand hate
1
Brand perception
1
Brand personality
1
Brand relationships
1
Brand resurrection movement
1
Branding
1
COBRAs
1
Complaint management
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
Author
All
Guzman, Francisco
Divakaran, Pradeep Kumar Ponnamma
2
Roper, Stuart
2
Round, Griff
2
Abid, Rizwana
1
Abratt, Russell
1
Ahmad Fauzan Badiuzaman
1
Ahmad, Anees
1
Ahmad, Fayez
1
An, Zhe
1
Anantharaman, Rajesh
1
Andéhn, Mikael
1
Astakhova, Marina
1
Augusto, Mário Gomes
1
Azmi, Ilhaamie Binti Abdul Ghani
1
Baidya, Mehir Kumar
1
Baranidharan, S.
1
Beal, Brent D.
1
Beukeboom, Camiel J.
1
Bhattacharya, Subhajit
1
Boisvert, Jean
1
Botha, Elsamari
1
Brunetti, Federico
1
Böger, Daniel
1
Capon, Noel
1
Cedrola, Elena
1
Chatzopoulou, Elena
1
Chen, Kun
1
Choe, Yunseon
1
Christodoulides, George
1
Chung, Yi-Shih
1
Colladon, Andrea Fronzetti
1
Confente, Ilenia
1
D'Antone, Simona
1
Darrat, Mahmoud A.
1
Davcik, Nebojsa S.
1
Decker, Reinhold
1
Delgado-Ballester, Elena
1
Duffy, Katherine
1
Ekinci, Yuksel
1
more ...
less ...
Published in...
All
Journal of business research : JBR
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
2
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->