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~accessRights:"restricted"
~language:"eng"
~person:"Kumar, Vikas"
~person:"Paul, Justin"
~type_genre:"Article in journal"
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Consumer behaviour
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Kumar, Vikas
Paul, Justin
Gupta, Rangan
379
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Lee, Chien-chiang
192
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181
Hassan, M. Kabir
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Tsionas, Efthymios G.
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Bouri, Elie
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Xuan Vinh Vo
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Journal of business research : JBR
31
Journal of retailing and consumer services
19
European management journal
8
International business review : the official journal of the European International Business Academy
8
Technological forecasting & social change : an international journal
8
International journal of production research
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International journal of business innovation and research : IJBIR
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International journal of hospitality management
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Journal of travel and tourism marketing
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Marketing intelligence & planning
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Small business economics : an international journal
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The International trade journal
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
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Asia Pacific journal of marketing and logistics
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Asia-Pacific journal of management research and innovation
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IEEE transactions on engineering management : EM
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International journal of Indian culture and business management
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International journal of logistics : research and applications
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Journal of East-West business
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Journal of consumer behaviour
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Strategic change : SC ; briefings in entrepreneurial finance
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The international journal of logistics management
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Thunderbird international business review
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
242
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1
A blessing and a curse : institutional embeddedness of longstanding MNE subsidiaries in emerging markets
Röell, Christiaan
;
Arndt, Felix
;
Kumar, Vikas
- In:
Journal of management studies : JMS
61
(
2024
)
2
,
pp. 561-594
Persistent link: https://www.econbiz.de/10014543380
Saved in:
2
Does the micro become macro in developing economies? : a study to trace sustainable circular replacements for emerging world's green development
Rawat, Prigya
;
Arya, Vikas
;
Paul, Justin
;
Roy, Hiran
- In:
Business strategy and the environment
33
(
2024
)
3
,
pp. 2478-2496
Persistent link: https://www.econbiz.de/10014514270
Saved in:
3
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
4
Geographical indications as a labelling strategy : an empirical investigation of negative bias and its managing conditions
Sreejesh, S.
;
Kastanakis, Minas
;
Paul, Justin
- In:
Journal of consumer marketing
41
(
2024
)
3
,
pp. 340-356
Persistent link: https://www.econbiz.de/10014519765
Saved in:
5
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
6
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
7
Public debt sustainability : a bibliometric co-citation visualization analysis
Kaur, Amanpreet
;
Kumar, Vikas
;
Sindhwani, Rahul
;
Punj …
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 1090-1110
Persistent link: https://www.econbiz.de/10014512887
Saved in:
8
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
9
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
10
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
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