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~accessRights:"restricted"
~language:"eng"
~person:"Sharma, Piyush"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Consumer behaviour
19
Lieferantenmanagement
12
Supplier relationship management
12
Customer satisfaction
10
Dienstleistungsqualität
10
Kundenzufriedenheit
10
Service quality
10
Beziehungsmarketing
9
Innovation
9
Relationship marketing
9
B-to-B-Marketing
7
Business-to-business marketing
7
Firm performance
7
Unternehmenserfolg
7
Brand management
6
Emerging economies
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Innovation management
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Innovationsmanagement
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Markenführung
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Schwellenländer
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19
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English
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Sharma, Piyush
Han, Heesup
82
Mattila, Anna S.
63
Septianto, Felix
52
Paul, Justin
49
Dwivedi, Yogesh Kumar
46
Loureiro, Sandra Maria Correia
43
Kim, Jungkeun
37
Phau, Ian
36
Thaichon, Park
36
Hollebeek, Linda D.
35
Lusk, Jayson L.
34
Ko, Eunju
33
Rana, Nripendra P.
33
Kim, Seongseop
31
Wu, Luorong
30
Japutra, Arnold
29
Nayga, Rodolfo M.
29
Park, Jungkun
28
Grewal, Dhruv
27
Prashar, Sanjeev
27
Jang, Soocheong
26
Line, Nathaniel D.
26
Ahn, Jiseon
25
Balaji, M. S.
25
Dhir, Amandeep
25
Ko, Yong Jae
25
Law, Chun Hung Roberts
25
Liu, Qing
25
Bang, Nguyen
24
Hanks, Lydia
24
Hwang, Jinsoo
24
Jebarajakirthy, Charles
24
Rahman, Zillur
24
So, Kevin Kam Fung
24
Vrontis, Demetris
24
Khare, Arpita
23
Quach, Sara
23
Wong, IpKin Anthony
23
Zhang, Lu
23
Arli, Denni
22
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Journal of business research : JBR
6
Marketing intelligence & planning
4
Journal of retailing and consumer services
2
European journal of marketing : EJM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Psychology & marketing
1
The journal of product & brand management
1
The journal of services marketing
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ECONIS (ZBW)
19
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19
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1
Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Sharma, Piyush
- In:
Journal of business research : JBR
141
(
2022
),
pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
Saved in:
2
Cultural differences in deliberate counterfeit purchase behavior
Sharma, Piyush
;
Chan, Ricky Y. K.
;
St. Davčik, Nebojša
; …
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 121-137
Persistent link: https://www.econbiz.de/10013172901
Saved in:
3
Demystifying the impact of customer participation on citizenship behaviors through interpersonal attraction and its contingencies
Chan, Kimmy Wa
;
Gong, Taeshik
;
Sharma, Piyush
;
Chu, Candace
- In:
Journal of business research : JBR
150
(
2022
),
pp. 297-310
Persistent link: https://www.econbiz.de/10013365716
Saved in:
4
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
5
Self-service technology in supermarkets : do frontline staff still matter?
Sharma, Piyush
;
Ueno, Akiko
;
Kingshott, Russel
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012433423
Saved in:
6
Demystifying the impact of self-indulgence and self-control on customer-employee rapport and customer happiness
Fatima, Johra Kayeser
;
Di Mascio, Rita
;
Sharma, Piyush
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012171839
Saved in:
7
When in Rome! : complaint contagion effect in multi-actor service ecosystems
Chen, Ke
;
Chen, Jianxun
;
Zhan, Wu
;
Sharma, Piyush
- In:
Journal of business research : JBR
121
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012417383
Saved in:
8
Celebrity influences on consumer decision making : new insights and research directions
Moraes, Marcela
;
Gountas, John
;
Gountas, Sandra
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1159-1192
Persistent link: https://www.econbiz.de/10012178613
Saved in:
9
Looking beyond traditional measures of advertising impact : using neuroscientific methods to evaluate social marketing messages
Gountas, John
;
Gountas, Sandra
;
Ciorciari, Joseph
; …
- In:
Journal of business research : JBR
105
(
2019
),
pp. 121-135
Persistent link: https://www.econbiz.de/10012128491
Saved in:
10
Challenges and opportunities for marketers in the emerging markets
Sharma, Piyush
;
Luk, Sherriff T. K.
;
Cardinali, Silvio
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 210-216
Persistent link: https://www.econbiz.de/10011855300
Saved in:
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