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~accessRights:"restricted"
~language:"eng"
~person:"Shukla, Paurav"
~subject:"Markenartikel"
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Markenartikel
Brand
6
Brand management
6
Consumer behaviour
6
Konsumentenverhalten
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Markenführung
6
Luxury goods
5
Luxusgüter
5
Luxury brands
3
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Markenimage
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Brand authenticity
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Branding
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Consumer well-being
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Shukla, Paurav
Sarkar, Abhigyan
15
Khan, Imran
13
Sarkar, Juhi Gahlot
13
Japutra, Arnold
12
Bang, Nguyen
10
Guzman, Francisco
10
Phau, Ian
10
Diamantopoulos, Adamantios
9
Ekinci, Yuksel
9
Fetscherin, Marc
9
Han, Heesup
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Ko, Eunju
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Loureiro, Sandra Maria Correia
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Melewar, T. C.
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Rahman, Zillur
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Romaniuk, Jenni
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Schmidt, Holger J.
9
Trinh, Giang
9
Dawes, John
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Foroudi, Pantea
8
Keller, Kevin Lane
8
Kumar, Vikas
8
Augusto, Mário Gomes
7
Baumgarth, Carsten
7
Davvetas, Vasileios
7
Gupta, Suraksha
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Paul, Justin
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Powell, Shaun M.
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Abratt, Russell
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Borges, Ana Pinto
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Casidy, Riza
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Fatma, Mobin
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Hwang, Jinsoo
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Ilicic, Jasmina
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Johnson, Lester W.
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King, Ceridwyn
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Journal of business research : JBR
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European journal of marketing
1
International business review : the official journal of the European International Business Academy
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ECONIS (ZBW)
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1
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
2
Desire, need, and obligation : examining commitment to luxury brands in emerging markets
Singh, Jaywant
;
Shukla, Paurav
;
Schlegelmilch, Bodo B.
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013206779
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3
When luxury brand rejection causes brand dilution
Khalifa, Dina
;
Shukla, Paurav
- In:
Journal of business research : JBR
129
(
2021
),
pp. 110-121
Persistent link: https://www.econbiz.de/10012509352
Saved in:
4
Minimalism in consumption : a typology and brand engagement strategies
Pangarkar, Aniruddha
;
Shukla, Paurav
;
Taylor, Charles …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
Saved in:
5
Me, my brand and I : consumer responses to luxury brand rejection
Khalifa, Dina
;
Shukla, Paurav
- In:
Journal of business research : JBR
81
(
2017
),
pp. 156-162
Persistent link: https://www.econbiz.de/10011771657
Saved in:
6
Customer commitment to luxury brands : antecedents and consequences
Shukla, Paurav
;
Banerjee, Madhumita
;
Singh, Jaywant
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 323-331
Persistent link: https://www.econbiz.de/10011417731
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