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~language:"eng"
~subject:"Advertising effects"
~subject:"Strategic management"
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Advertising effects
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conceptual model
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Afanas'jev, Mykola V.
1
Anggadwita, Grisna
1
Behl, Abhishek
1
Caputo, Francesco
1
Catuogno, Simona
1
Chumak, Ganna
1
Fiano, Fabio
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Jain, Varsha
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Jayawardena, Nirma Sadamali
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Kotelnykova, Iuliia
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Lathabhavan, Remya
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Mishra, Oly
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Padhy, Prabir Chandra
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Panchuk, Anastasiia
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Quach, Sara
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Rahdari, Amir Hossein
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Razzaq, Ali
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Rexhepi, Gadaf
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Roy, Subhadip
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Saggese, Sara
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Sarto, Fabrizia
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Sepe, Fabiana
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Corporate governance : the international journal for effective board performance
1
Journal of business research : JBR
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Journal of management history
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Problems and perspectives in management : PPM ; international research journal
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ECONIS (ZBW)
8
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1
Human-technology dichotomy in shaping management history
Caputo, Francesco
;
Sepe, Fabiana
;
Fiano, Fabio
- In:
Journal of management history
30
(
2024
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10014577651
Saved in:
2
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
3
Redesigning knowledge management through corporate sustainability strategy in the post-pandemic era
Padhy, Prabir Chandra
;
Lathabhavan, Remya
- In:
Journal of information & knowledge management : JIKM
22
(
2023
)
3
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014388755
Saved in:
4
Communicating a company's higher purpose to conscious consumers through online behavioural advertising
Mishra, Oly
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10012299473
Saved in:
5
The conceptual bases of introduction of foresight marketing into business management
Verdenhofa, Olga
;
Afanas'jev, Mykola V.
;
Panchuk, Anastasiia
- In:
Problems and perspectives in management : PPM ; …
16
(
2018
)
3
,
pp. 163-173
Persistent link: https://www.econbiz.de/10011987388
Saved in:
6
Models and strategies of family businesses internationalization : a conceptual framework and future research directions
Rexhepi, Gadaf
;
Ramadani, Veland
;
Rahdari, Amir Hossein
; …
- In:
Review of international business and strategy
27
(
2017
)
2
,
pp. 248-260
Persistent link: https://www.econbiz.de/10011771277
Saved in:
7
Alignment vs rent-extraction effects of stock options : a
conceptual
model
Catuogno, Simona
;
Saggese, Sara
;
Sarto, Fabrizia
- In:
Corporate governance : the international journal for …
16
(
2016
)
4
,
pp. 693-708
Persistent link: https://www.econbiz.de/10011616298
Saved in:
8
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
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