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~language:"eng"
~subject:"Motivation"
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Search: subject:"Nonprofit-Marketing"
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Motivation
Nonprofit marketing
220
Nonprofit-Marketing
220
Nonprofit organization
125
Nonprofit-Organisation
125
Fundraising
108
Charity
53
Wohltätigkeit
53
Charitable organization
51
Gemeinnützige Organisation
51
Marketing management
42
Marketingmanagement
42
Consumer behaviour
41
Konsumentenverhalten
41
Brand management
32
Markenführung
32
Altruism
23
Altruismus
23
Internet marketing
23
Online-Marketing
23
Advertising effects
21
Social Web
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Social web
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Werbewirkung
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Higher education institution
20
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Beziehungsmarketing
19
Relationship marketing
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17
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nonprofit marketing
16
Cause-Related Marketing
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Cause-related marketing
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15
Experiment
14
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Nonprofit management
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Bauer, Steven
1
Bradford, Tonya Williams
1
Carpenter, Kathryn
1
Carroll, Ryall
1
Chambers, Suzanne K.
1
Chiu, Weisheng
1
Choi, Jungsil
1
Coule, Tracey M.
1
Dubinsky, James
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Dunn, Jeff
1
Febriani, Dea Mariska
1
Fechner, David
1
Filo, Kevin
1
Gao, Guanlin
1
Getchell, Kristen
1
Gomez-Arias, J. Tomas
1
Hair, Michael
1
Hershberger, Edmund
1
Hsee, Christopher K.
1
Hyde, Melissa K.
1
Inoue, Yuhei
1
Kachersky, Luke
1
Kelly, Sean P.
1
Kerr, Mary Katherine
1
Kolhede, Eric
1
Labban, Alice
1
Lee, Young-Joo
1
Legg, Melissa
1
Lentz, Paula
1
Loebl, James F.
1
Luo, Jun
1
Mason, Dyana P.
1
Morgan, Gareth G.
1
Ng, Shu Kay
1
Novell, Corinne
1
Park, Hyun Young
1
Radosevich, David J.
1
Ranganathan, Sampath Kumar
1
Sargeant, Adrian
1
Scuffham, Paul A.
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International review on public and non-profit marketing
3
Journal of philanthropy and marketing
3
International journal of nonprofit & voluntary sector marketing
2
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of nonprofit & public sector marketing
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of the Academy of Marketing Science
1
Nonprofit and voluntary sector quarterly
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
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ECONIS (ZBW)
17
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1
Pronouns, positioning, and persuasion in top nonprofits' donor appeals
Lentz, Paula
;
Getchell, Kristen
;
Dubinsky, James
;
Kerr, …
- In:
International journal of business communication : IJBC …
61
(
2024
)
3
,
pp. 524-548
Persistent link: https://www.econbiz.de/10014635870
Saved in:
2
Donor recognition : a double-edged sword in charitable giving
Luo, Jun
;
Gao, Guanlin
- In:
Journal of philanthropy and marketing
28
(
2023
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10014239979
Saved in:
3
Examining the impact of mindsets on donation intentions to homelessness charities via parallel serial mediation
Labban, Alice
;
Novell, Corinne
;
Bauer, Steven
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 225-244
Persistent link: https://www.econbiz.de/10014252158
Saved in:
4
Obligatory publicity increasescharitable acts
Yang, Adelle X.
;
Hsee, Christopher K.
- In:
Journal of consumer research : JCR ; an …
48
(
2022
)
5
,
pp. 839-857
Persistent link: https://www.econbiz.de/10012877880
Saved in:
5
The role of request precision and perceived efficacy in increasing charitable donations
Hershberger, Edmund
;
Hair, Michael
- In:
Journal of philanthropy and marketing
27
(
2022
)
4
,
pp. 1-9
Persistent link: https://www.econbiz.de/10013460860
Saved in:
6
Retaining volunteers for the cause : hope and pride associated with cause-related charity events in cancer control
Legg, Melissa
;
Hyde, Melissa K.
;
Chambers, Suzanne K.
; …
- In:
Journal of philanthropy and marketing
27
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013093293
Saved in:
7
Segmentation of individual donors to charitable organizations
Kolhede, Eric
;
Gomez-Arias, J. Tomas
- In:
International review on public and non-profit marketing
19
(
2022
)
2
,
pp. 333-365
Persistent link: https://www.econbiz.de/10013268083
Saved in:
8
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, Jungsil
;
Park, Hyun Young
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 749-769
Persistent link: https://www.econbiz.de/10012939501
Saved in:
9
We can fix this! : donor activism for nonprofit supply generation
Bradford, Tonya Williams
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 397-417
Persistent link: https://www.econbiz.de/10012434111
Saved in:
10
The donors supporting charity sport event participants : an exploration of the factors driving donations
Filo, Kevin
;
Fechner, David
;
Inoue, Yuhei
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 488-499
Persistent link: https://www.econbiz.de/10012293668
Saved in:
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