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Search: subject:"Markenpolitik"
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Brand management
5,453
Markenführung
5,453
Consumer behaviour
3,668
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3,668
Brand image
3,279
Markenimage
3,279
Brand
2,191
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2,144
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1,308
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1,308
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985
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985
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844
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844
Advertising effects
560
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560
Marketing management
458
Marketingmanagement
455
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399
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399
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350
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343
Customer satisfaction
341
Kundenzufriedenheit
341
Emotion
325
Werbung
323
Markentreue
292
Einzelhandel
270
Retail trade
270
Personality psychology
241
Persönlichkeitspsychologie
241
Viral marketing
240
Virales Marketing
240
Confidence
235
Vertrauen
234
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219
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219
Branding
217
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216
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348
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Melewar, T. C.
31
Bang, Nguyen
28
Loureiro, Sandra Maria Correia
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Ko, Eunju
21
Foroudi, Pantea
20
Gupta, Suraksha
20
Guzman, Francisco
20
Han, Heesup
20
Japutra, Arnold
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Khan, Imran
19
Sarkar, Abhigyan
19
Phau, Ian
17
Rahman, Zillur
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Sarkar, Juhi Gahlot
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Kunkel, Thilo
16
Paul, Justin
16
Ekinci, Yuksel
15
Park, Jungkun
14
Septianto, Felix
14
Abratt, Russell
13
Diamantopoulos, Adamantios
13
Hollebeek, Linda D.
13
Kumar, Vikas
13
Veloutsou, Cleopatra
13
Ahn, Jiseon
12
Dens, Nathalie
12
Iglesias, Oriol
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Romaniuk, Jenni
12
Casidy, Riza
11
King, Ceridwyn
11
Pelsmacker, Patrick de
11
Chen, Qimei
10
Christodoulides, George
10
Gilal, Faheem Gul
10
Gilal, Naeem Gul
10
Gilal, Rukhsana Gul
10
Johnson, Lester W.
10
Keller, Kevin Lane
10
Pitt, Leyland F.
10
Rather, Raouf Ahmad
10
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Journal of business research : JBR
473
The journal of brand management : an international journal
272
Journal of retailing and consumer services
244
The journal of product & brand management
233
International journal of hospitality management
80
Journal of marketing communications
76
Asia Pacific journal of marketing and logistics
75
Industrial marketing management : the international journal for industrial and high-tech firms
72
Journal of promotion management : innovations in planning and applied research
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Marketing intelligence & planning
63
Psychology & marketing
60
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Journal of marketing management : JMM ; journal of the Academy of Marketing
51
European journal of marketing : EJM
50
Journal of international consumer marketing
49
International journal of internet marketing and advertising : IJIMA
46
International marketing review
45
Tourism management : research, policies, practice
44
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
43
European journal of marketing
42
Journal of fashion marketing and management
42
Journal of marketing
41
Marketing letters : a journal of research in marketing
41
International journal of contemporary hospitality management
39
Journal of the Academy of Marketing Science
39
Journal of Islamic marketing
38
Journal of travel and tourism marketing
37
International journal of consumer studies
36
International journal of advertising : the quarterly review of marketing communications
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of global marketing
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of advertising research
31
Journal of hospitality marketing & management
31
Business horizons
30
Global business review
30
Journal of marketing management : MM
30
International journal of market research
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ECONIS (ZBW)
5,453
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1
Brand extension failure and parent brand penalty : the role of implicit theories
Jain, Shailendra Pratap
;
Mathur, Pragya
;
Isaac, Mathew S.
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10014470743
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2
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
3
Manufacturer's sales format selection and information sharing strategy of platform with a private brand
Liu, Peng
;
Rong, Zhang
;
Wang, Ya
;
Yang, Hailong
;
Bin, Liu
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 244-255
Persistent link: https://www.econbiz.de/10014473022
Saved in:
4
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
5
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
6
Strategic investments in entrepreneurial brand ventures by large incumbents
Van Rensburg, Deryck J.
;
Naudé, Peter
;
Fayena, Izak
- In:
Journal of strategy and management
17
(
2024
)
1
,
pp. 140-166
Persistent link: https://www.econbiz.de/10014475852
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7
Modelling the factors impacting customer engagement for branded content in healthcare
Chauhan, Trishala
;
Sindhu, Shilpa
;
Mor, Rahul S.
- In:
International journal of pharmaceutical and healthcare …
18
(
2024
)
1
,
pp. 102-121
Persistent link: https://www.econbiz.de/10014479721
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8
Emotional attachment : a bridge between brand reputation and brand advocacy
Ahmadi, Arash
;
Ataei, Afsoon
- In:
Asia-Pacific journal of business administration
16
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014455575
Saved in:
9
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
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10
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
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