Addis, Michela; Miniero, Giulia; Ricotta, Francesco - In: European Journal of Marketing 55 (2020) 1, pp. 163-192
value co-production process, which measure its efficiency; expert perceived quality and novelty of the co-designed products … perform. Originality/value: The relevance of the findings to existing marketing literature lies in the advancement of … Purpose: The purpose of the paper is to investigate the role individual fantastical thinking (FT) plays in increasing …