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Does buyer-seller personality match enhance impulsive buying? : a green marketing context
Wang, Xuhui
;
Tauni, Muhammad Zubair
;
Zhang, Qilin
;
Ali, Ayaz
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 436-446
Persistent link: https://www.econbiz.de/10012483479
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