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~accessRights:"restricted"
~person:"Augusto, Mário Gomes"
~person:"Ko, Eunju"
~subject:"Brand management"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
Consumer behaviour
44
Konsumentenverhalten
44
Markenführung
27
Luxury goods
18
Luxusgüter
18
Brand
17
Fashion
17
Markenartikel
17
Mode
17
Brand image
15
Markenimage
15
Internet marketing
13
Online-Marketing
13
Beziehungsmarketing
12
Relationship marketing
12
Social Web
8
Social web
8
Viral marketing
8
Virales Marketing
8
Advertising effects
5
Customer value
5
Kundenwert
5
Nachhaltiger Konsum
5
Nachhaltigkeit
5
Sustainability
5
Sustainable consumption
5
Textile distribution
5
Textilhandel
5
Werbewirkung
5
Advertising
4
Luxury brand
4
Marketing management
4
Marketingmanagement
4
Nachhaltige Entwicklung
4
Sustainable development
4
Werbung
4
purchase intention
4
Brand attitude
3
Customer integration
3
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Article
26
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1
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27
Aufsatz in Zeitschrift
27
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English
27
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Augusto, Mário Gomes
Ko, Eunju
Loureiro, Sandra Maria Correia
23
Han, Heesup
20
Sarkar, Abhigyan
19
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Phau, Ian
17
Sarkar, Juhi Gahlot
17
Bang, Nguyen
16
Gázquez-Abad, Juan Carlos
14
Khan, Imran
14
Diamantopoulos, Adamantios
13
Ekinci, Yuksel
13
Hollebeek, Linda D.
13
Martínez-López, Francisco J.
13
Veloutsou, Cleopatra
13
Ahn, Jiseon
12
Kunkel, Thilo
12
Park, Jungkun
12
Septianto, Felix
12
Paul, Justin
11
Rahman, Zillur
11
Romaniuk, Jenni
11
Valette-Florence, Pierre
11
Dens, Nathalie
10
King, Ceridwyn
10
Pelsmacker, Patrick de
10
Rather, Raouf Ahmad
10
Sreejesh, S.
10
Torres, Ivonne M.
10
Zúñiga, Miguel Ángel
10
Casidy, Riza
9
Chen, Qimei
9
Gilal, Faheem Gul
9
Gilal, Naeem Gul
9
Gilal, Rukhsana Gul
9
Hwang, Jinsoo
9
Johnson, Lester W.
9
Joshi, Richa
9
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Journal of business research : JBR
11
International journal of advertising : the review of marketing communications
4
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of retailing and consumer services
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Marketing intelligence & planning
1
Psychology & marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
27
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1
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
3
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
4
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
5
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
6
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
7
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
8
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
9
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
10
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
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