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~accessRights:"restricted"
~person:"Ballesteros-Rodríguez, José Luis"
~person:"Behl, Abhishek"
~type_genre:"Article in journal"
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Conceptual model
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Advertising
1
Advertising effects
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Ballesteros-Rodríguez, José Luis
Behl, Abhishek
Roy, Subhadip
5
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3
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2
Ghosh, Deviprasad
2
Jayawardena, Nirma Sadamali
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Journal of business research : JBR
2
The international journal of management education
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ECONIS (ZBW)
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Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
Saved in:
2
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
3
An application of training transfer literature to the analysis of training for entrepreneurship : a
conceptual
model
Santana-Domínguez, Iván
;
Ballesteros-Rodríguez, …
- In:
The international journal of management education
20
(
2022
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10013282401
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