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~accessRights:"restricted"
~person:"Balmer, John M. T."
~type:"article"
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Balmer, John M. T.
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Dorminey, Jack W.
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Fornaciari, Charles J.
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Hwang, Alvin
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Alajoutsijärvi, Kimmo
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International studies of management and organization
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Journal of business research : JBR
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
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2
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
3
Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
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