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~accessRights:"restricted"
~person:"Bang, Nguyen"
~person:"Meffert, Heribert"
~person:"Plasman, Robert Alain"
~person:"Rugman, Alan M."
~subject:"Brand management"
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Brand management
Markenführung
32
Consumer behaviour
23
Konsumentenverhalten
23
Marketing
18
Brand image
17
Markenimage
17
Multinationales Unternehmen
14
Strategisches Management
14
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14
Marketingmanagement
13
Strategic management
13
Marketing management
12
Theorie
12
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12
Beziehungsmarketing
11
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11
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7
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6
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6
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6
Standortmarketing
6
Brand architecture
5
Customer satisfaction
5
Dienstleistung
5
Dienstleistungsmarketing
5
Einzelhandel
5
Globalisierung
5
Globalization
5
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Article
29
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2
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1
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1
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1
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English
28
German
3
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Bang, Nguyen
Meffert, Heribert
Plasman, Robert Alain
Rugman, Alan M.
Melewar, T. C.
34
Loureiro, Sandra Maria Correia
27
Burmann, Christoph
26
Foroudi, Pantea
25
Baumgarth, Carsten
22
Ko, Eunju
22
Gupta, Suraksha
21
Guzman, Francisco
21
Han, Heesup
20
Japutra, Arnold
20
Khan, Imran
19
Sarkar, Abhigyan
19
Phau, Ian
17
Rahman, Zillur
17
Sarkar, Juhi Gahlot
17
Kunkel, Thilo
16
Paul, Justin
16
Schmidt, Holger J.
16
Ekinci, Yuksel
15
Errichiello, Oliver Carlo
14
Martínez-López, Francisco J.
14
Park, Jungkun
14
Septianto, Felix
14
Veloutsou, Cleopatra
14
Zschiesche, Arnd
14
Abratt, Russell
13
Balmer, John M. T.
13
Diamantopoulos, Adamantios
13
Esch, Franz-Rudolf
13
Gázquez-Abad, Juan Carlos
13
Hollebeek, Linda D.
13
Iglesias, Oriol
13
Kernstock, Joachim
13
Kumar, Vikas
13
Mogaji, Emmanuel
13
Powell, Shaun M.
13
Ahn, Jiseon
12
Dens, Nathalie
12
King, Ceridwyn
12
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Bundesvereinigung City- und Stadtmarketing Deutschland
2
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Journal of business research : JBR
4
The marketing review
4
International studies of management and organization
3
Asia-Pacific journal of business administration
2
Marketing intelligence & planning
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Die Betriebswirtschaft : DBW
1
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1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of vacation marketing : an international journal
1
SpringerLink / Bücher
1
Technological forecasting & social change : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of asset management
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The journal of brand management : an international journal
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ECONIS (ZBW)
31
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1
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10
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31
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date (oldest first)
1
Brand innovation and social media :
knowledge
acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
2
The
management
of luxury brand behaviour : adapting luxury brand
management
to the changing market forces of the 21st Century
Duma, Fabio
;
Hallier Willi, Christine
;
Bang, Nguyen
; …
- In:
The marketing review
16
(
2016
)
1
,
pp. 3-25
Persistent link: https://www.econbiz.de/10011597662
Saved in:
3
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
4
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
5
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
6
A framework of brand-centred training and development activities, transformational leadership and employee brand support in higher education
Narissara Sujchaphong
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 143-159
Persistent link: https://www.econbiz.de/10012298759
Saved in:
7
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
8
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
9
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
10
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
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