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~accessRights:"restricted"
~person:"Berenguer Contrí, Gloria"
~subject:"Brand loyalty"
~subject:"Markenführung"
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Brand loyalty
Markenführung
Brand image
5
Markenimage
5
Beziehungsmarketing
4
Brand management
4
Relationship marketing
4
Consumer behaviour
3
Einzelhandel
3
Konsumentenverhalten
3
Retail trade
3
Betriebliche Wertschöpfung
2
Brand equity
2
Customer integration
2
Customer satisfaction
2
Customer value
2
Dienstleistungsqualität
2
Ethiopia
2
Kundenintegration
2
Kundenwert
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Kundenzufriedenheit
2
Perceived value
2
Service quality
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Value co-creation
2
Value creation
2
brand equity
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Äthiopien
2
B-to-B-Marketing
1
B2B relations
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Behavioral intentions
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Business-to-business marketing
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CHAID
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Confidence
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Corporate reputation
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Berenguer Contrí, Gloria
Guzman, Francisco
10
Gil Saura, Irene
8
Šerić, Maja
6
Liu, Chih-Hsing
5
Paul, Justin
5
Wong, IpKin Anthony
5
Bang Nguyen Viet
4
Christodoulides, George
4
Dwivedi, Abhishek
4
Ekinci, Yuksel
4
Johnson, Lester W.
4
Pitt, Leyland F.
4
Roy, Sanjit
4
Schivinski, Bruno
4
Shuv-Ami, Avichai
4
Veloutsou, Cleopatra
4
Anabila, Peter
3
Anselmsson, Johan
3
Baghi, Ilaria
3
Barrio-García, Salvador del
3
Bose, Sunny
3
Butt, Muhammad Mohsin
3
Chatzipanagiotou, Kalliopi
3
Gabrielli, Veronica
3
Iglesias, Oriol
3
Ishaq, Muhammad Ishtiaq
3
Japutra, Arnold
3
Kaufmann, Hans Rüdiger
3
Keller, Kevin Lane
3
Markovic, Stefan
3
Mishra, Prashant
3
Molinillo, Sebastian
3
Muniz, Fernanda
3
Powell, Shaun M.
3
Ruan, Wen-Qi
3
Tran Trung Vinh
3
Watchravesringkan, Kittichai
3
Zhang, Shu-Ning
3
Abratt, Russell
2
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Journal of hospitality marketing & management
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
The journal of brand management : an international journal
1
Tourism management : research, policies, practice
1
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1
Effect of value co-creation on customer satisfaction : the mediating role of
brand
equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
2
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
3
The impact of value co-creation on hotel
brand
equity
and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
4
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
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