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~accessRights:"restricted"
~person:"Bitsch, Vera"
~person:"Farsky, Mario"
~subject:"Willingness to pay"
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Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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Do all roses smell equally sweet? : willingness to pay for flower attributes in specialized retail settings by German consumers
Rombach, Meike
;
Olynk, Nicole J.
;
Byrd, Elizabeth
; …
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 91-99
Persistent link: https://www.econbiz.de/10011801800
Saved in:
2
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
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