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~accessRights:"restricted"
~person:"Cornelissen, Joep P."
~person:"Dessart, Laurence"
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Search: subject_exact:"Narrative Methode"
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Narrative Methode
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Storytelling
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Cornelissen, Joep P.
Dessart, Laurence
Boje, David M.
8
Sergeeva, Natalya
7
Hamby, Anne
4
Laer, Tom van
4
Roth, Christopher
4
Fisher, Greg
3
Fu, Xiaoxiao
3
Kim, Eunjin
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Moin, S. M. A.
3
Ninan, Johan
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Rosile, Grace Ann
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Suddaby, Roy
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Altman, Yochanan
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Andre, Peter
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Auvinen, Tommi
2
Bassyouny, Hesham
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Budtz, Christian
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Burgess, Jacqueline
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Burnell, Devin
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Capello, Maria Angela
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Caruana, Albert
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Cassar, Mario
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Chiu, Hung-Chang
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Chlopczyk, Jacques
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Clifton, Jonathan
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Collins, David
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Corbett, Jack
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Eckert, Hans-Wilhelm
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Erlach, Christine
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Escalas, Jennifer Edson
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Feiereisen, Stephanie
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Fog, Klaus
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Fordon, Anja
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Frost, Warwick
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Business horizons
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International small business journal : ISBJ
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Journal of business research : JBR
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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ECONIS (ZBW)
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1
Strategic storytelling in the age of sustainability
Dessart, Laurence
;
Standaert, Willem
- In:
Business horizons
66
(
2023
)
3
,
pp. 371-385
Persistent link: https://www.econbiz.de/10014304275
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2
Pitching a business idea to investors : how new venture founders use micro-level rhetoric to achieve narrative plausibility and resonance
Van Werven, Ruben
;
Bouwmeester, Onno
;
Cornelissen, Joep P.
- In:
International small business journal : ISBJ
37
(
2019
)
3
,
pp. 193-214
Persistent link: https://www.econbiz.de/10012004786
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3
How stories generate consumer engagement : an exploratory study
Dessart, Laurence
;
Pitardi, Valentina
- In:
Journal of business research : JBR
104
(
2019
),
pp. 183-195
Persistent link: https://www.econbiz.de/10012104955
Saved in:
4
Do ads that tell a story always perform better? : the role of character identification and character type in storytelling ads
Dessart, Laurence
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 289-304
Persistent link: https://www.econbiz.de/10011882558
Saved in:
5
Fiction and organization studies
Savage, Paul
;
Cornelissen, Joep P.
;
Franck, Henrika
- In:
Organization studies : an international …
39
(
2018
)
7
,
pp. 975-994
Persistent link: https://www.econbiz.de/10011886461
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