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~accessRights:"restricted"
~person:"Cui, Xuebin"
~subject:"Mobile Marketing"
~subject:"United States"
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Mobile Marketing
United States
Consumer behaviour
3
Konsumentenverhalten
3
Mobile Anwendung
3
Mobile Business
3
Mobile application
3
Mobile business
3
Mobile communications
3
Mobile marketing
3
Mobilkommunikation
3
Innovation adoption
2
Innovationsakzeptanz
2
Internet marketing
2
Online-Marketing
2
Beziehungsmarketing
1
Customer segmentation
1
Distribution channel
1
Einzelhandel
1
Horizontal differentiation
1
Internet
1
Latent class model
1
Market segmentation
1
Marktsegmentierung
1
Mobile app adoption
1
Mobile app usage
1
Mobile apps
1
Mobile shopping
1
Multichannel marketing
1
Needs evolvement
1
Norway
1
Norwegen
1
Online retailing
1
Online-Handel
1
Relationship marketing
1
Retail trade
1
Retailing
1
Sequential interdependence
1
Target group
1
Vertriebsweg
1
Zielgruppe
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Cui, Xuebin
Sajad Rezaei
5
Hu, Wen Chen
3
Aquino Santos, Raúl
2
Baek, Tae Hyun
2
Ghose, Anindya
2
Heinemann, Gerrit
2
Heinrich, Bernd
2
Liu, Yinyuan
2
Lloret Mauri, Jaime
2
Lumsden, Joanna
2
Narang, Unnati
2
Rangel Licea, Victor
2
Rodrigues, Joel
2
Schneider, Henrique
2
Seehaus, Christoph
2
Shankar, Venkatesh
2
Swani, Kunal
2
Symonds, Judith
2
Abdelaal, Abdelnasser
1
Abdullah, Abdul Hanan
1
Adibi, Sasan
1
Altın-Kayhan, Ayşegül
1
Amin, Muslim
1
Anisi, Mohammad Hossein
1
Arora, Sandeep
1
Ataman, M. Berk
1
Axcell, Shana
1
Bagnall, Gaynor
1
Bauer, Christine
1
Block, Arthur Edwards
1
Bonn, Mark Andrew
1
Brandt, Tobias
1
Bruggen, Gerrit H. van
1
Buyukeren, Berkeren
1
Caballé, Santi
1
Canelo, Fábio
1
Chao, Hong
1
Chen, Iong-Zong, Joy
1
Chen, Yubo
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Electronic commerce research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing
1
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ECONIS (ZBW)
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Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
2
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
3
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
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