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~accessRights:"restricted"
~person:"Deng, Xiaoyan"
~person:"Huang, Zhihong"
~person:"Krishna, Aradhna"
~subject:"Perception"
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Deng, Xiaoyan
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Journal of retailing
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Visual complexity = hedonic? : effects of visually complex packages on consumer perceptions and evaluations of products
Baek, Eunsoo
;
Huang, Zhihong
;
Lee, Seojin Stacey
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364483
Saved in:
2
A packaging visual-gustatory correspondence effect : using visual packaging design to influence flavor perception and healthy eating decisions
Togawa, Taku
;
Park, Jaewoo
;
Ishii, Hiroaki
;
Deng, Xiaoyan
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 204-218
Persistent link: https://www.econbiz.de/10012154092
Saved in:
3
Sensory aspects of package design
Krishna, Aradhna
;
Cian, Luca
;
Aydınoğlu, Nilüfer Z.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
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