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~accessRights:"restricted"
~person:"Fabozzi, Frank J."
~person:"Homburg, Christian"
~subject:"Innovation"
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Fabozzi, Frank J.
Homburg, Christian
Brem, Alexander
54
Ratten, Vanessa
47
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36
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35
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing
1
The journal of asset management
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ECONIS (ZBW)
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The catbird seat of the sales force : how sales force integration leads to new product success
Kuester, Sabine
;
Homburg, Christian
;
Hildesheim, Andreas
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 462-479
Persistent link: https://www.econbiz.de/10011734893
Saved in:
2
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
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3
Cashing in on innovation : a taxonomy on FinTech
Imerman, Michael B.
;
Fabozzi, Frank J.
- In:
The journal of asset management
21
(
2020
)
3
,
pp. 167-177
Persistent link: https://www.econbiz.de/10012292760
Saved in:
4
The contingent roles of R&D-sales versus R&D-marketing cooperation in new-product development of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
Saved in:
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