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~person:"Flavián Blanco, Carlos"
~person:"Stieglitz, Stefan"
~person:"Tan, Yong"
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Search: subject:"Social Web"
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Social Web
19
Social web
19
Consumer behaviour
8
Konsumentenverhalten
8
Internet marketing
7
Online-Marketing
7
Viral marketing
5
Virales Marketing
5
Online retailing
3
Online-Handel
3
Virtual reality
3
Virtuelle Realität
3
social media
3
user-generated content
3
Advertising effects
2
Beziehungsmarketing
2
Digital platform
2
Digitale Plattform
2
Digitalisierung
2
Digitization
2
E-commerce
2
Electronic Commerce
2
Experiment
2
Instagram
2
Meinung
2
Opinion
2
Relationship marketing
2
Social network
2
Soziales Netzwerk
2
Web 2.0 technologies
2
Web 2.0-Technologien
2
Werbewirkung
2
eWOM
2
(enterprise) microblogging
1
Advertising
1
Affective commitment
1
Bayes-Statistik
1
Bayesian estimation
1
Bayesian inference
1
Bayesian learning
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18
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Flavián Blanco, Carlos
Stieglitz, Stefan
Tan, Yong
Dwivedi, Yogesh Kumar
24
Martínez-López, Francisco J.
20
Hajli, Nick
19
Loureiro, Sandra Maria Correia
19
Law, Chun Hung Roberts
18
Kreutzer, Ralf T.
16
Qiu, Liangfei
16
Rana, Nripendra P.
16
Filieri, Raffaele
15
Harrigan, Paul
15
Rita, Paulo
15
Vrontis, Demetris
15
Agnihotri, Raj
14
Dhir, Amandeep
14
Laurell, Christofer
14
Ozuem, Wilson
14
Schaarschmidt, Mario
13
Bigné Alcañiz, J. Enrique
12
Akram, Umair
11
Dennis, Alan
11
Etter, Michael
11
Itani, Omar S.
11
Kumar, Vikas
11
Adeola, Ogechi
10
Brem, Alexander
10
Gázquez-Abad, Juan Carlos
10
Hinson, Robert
10
Sandström, Christian
10
Thaichon, Park
10
Foroudi, Pantea
9
Gloor, Peter A.
9
Hollebeek, Linda D.
9
Kuchler, Theresa
9
Kunkel, Thilo
9
Shokouhyar, Sajjad
9
Stroebel, Johannes
9
Veloutsou, Cleopatra
9
Whinston, Andrew B.
9
Wong, IpKin Anthony
9
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Published in...
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Information systems research : ISR
5
Journal of business research : JBR
4
MIS quarterly
3
Business & information systems engineering
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems management
1
Journal of management information systems : JMIS
1
Journal of marketing communications
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
19
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19
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1
Social media information governance in multi-level organizations : how humanitarian organizations accrue social capital
Fischer-Preßler, Diana
;
Marx, Julian
;
Bunker, Deborah
; …
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014434722
Saved in:
2
Know your firm : managing social media engagement to improve firm sales performance
Ren, Fei
;
Tan, Yong
;
Wan, Fei
- In:
MIS quarterly
47
(
2023
)
1
,
pp. 227-262
Persistent link: https://www.econbiz.de/10013556961
Saved in:
3
Microblogging replies and opinion polarization : a natural experiment
Lu, Yingda
;
Wu, Junjie
;
Tan, Yong
;
Chen, Jian
- In:
MIS quarterly
46
(
2022
)
4
,
pp. 1901-1936
Persistent link: https://www.econbiz.de/10013556543
Saved in:
4
The impact of subscription reciprocity on charitable content creation and sharing : evidence from Twitter on giving Tuesday
Tan, Xue
;
Lu, Yingda
;
Tan, Yong
- In:
MIS quarterly
45
(
2021
)
2
,
pp. 535-562
Persistent link: https://www.econbiz.de/10012631368
Saved in:
5
Understanding collaboration with virtual assistants : the role of social identity and the extended self
Mirbabaie, Milad
;
Stieglitz, Stefan
;
Brünker, Felix
; …
- In:
Business & information systems engineering
63
(
2021
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012427501
Saved in:
6
The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
Saved in:
7
Freemium pricing in digital games with virtual currency
Meng, Zixuan
;
Hao, Lin
;
Tan, Yong
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 481-496
Persistent link: https://www.econbiz.de/10012599861
Saved in:
8
Be creative, my friend! : engaging users on Instagram by promoting positive emotions
Casaló, Luis V.
;
Flavián Blanco, Carlos
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 416-425
Persistent link: https://www.econbiz.de/10012544844
Saved in:
9
Using user- and marketer-generated content for box office revenue prediction : differences between microblogging and third-party platforms
Song, Tingting
;
Huang, Jinghua
;
Tan, Yong
;
Yu, Yifan
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 191-203
Persistent link: https://www.econbiz.de/10012038218
Saved in:
10
Consumer empowerment in interactive advertising and eWOM consequences : The PITRE model
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
Saved in:
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