Using user- and marketer-generated content for box office revenue prediction : differences between microblogging and third-party platforms
Tingting Song, Jinghua Huang, Yong Tan, Yifan Yu
| Year of publication: |
2019
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|---|---|
| Authors: | Song, Tingting ; Huang, Jinghua ; Tan, Yong ; Yu, Yifan |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 30.2019, 1, p. 191-203
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| Subject: | box office revenue | (enterprise) microblogging | social media | third-party platform | user-generated content | marketer-generated content | PVAR | Social Web | Social web | Web 2.0-Technologien | Web 2.0 technologies | Digitale Plattform | Digital platform | Content Management | Content management | Online-Marketing | Internet marketing | Einnahmen | Revenue |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2018.0797 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012038218