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~accessRights:"restricted"
~person:"Foroudi, Pantea"
~person:"Romaniuk, Jenni"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand
18
Markenartikel
18
Brand management
17
Markenführung
17
Consumer behaviour
14
Brand image
13
Markenimage
13
Advertising effects
4
Werbewirkung
4
Advertising
3
Beziehungsmarketing
3
Brand awareness
3
Competition
3
Relationship marketing
3
Werbung
3
Wettbewerb
3
Brand loyalty
2
Brand value
2
Complexity theory
2
Internet marketing
2
Marketing management
2
Marketingmanagement
2
Online-Marketing
2
Perception
2
Viral marketing
2
Virales Marketing
2
Wahrnehmung
2
brand usage
2
Advertising and brand recall
1
Advertising effectiveness
1
Advertising likeability
1
Benchmarking
1
Brand attitude
1
Brand competitiveness
1
Brand differentiation
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Brand elements
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English
14
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Foroudi, Pantea
Romaniuk, Jenni
Sarkar, Abhigyan
15
Sarkar, Juhi Gahlot
13
Japutra, Arnold
11
Bang, Nguyen
10
Dawes, John
10
Ko, Eunju
10
Diamantopoulos, Adamantios
9
Ekinci, Yuksel
9
Guzman, Francisco
9
Han, Heesup
9
Loureiro, Sandra Maria Correia
9
Phau, Ian
9
Khan, Imran
8
Kumar, Vikas
8
Melewar, T. C.
8
Paul, Justin
8
Augusto, Mário Gomes
7
Borges, Ana Pinto
7
Fetscherin, Marc
7
Trinh, Giang
7
Abratt, Russell
6
Casidy, Riza
6
Davvetas, Vasileios
6
Fatma, Mobin
6
Hwang, Jinsoo
6
Johnson, Lester W.
6
Joshi, Richa
6
Rodrigues, Paula Cristina Lopes
6
Shukla, Paurav
6
Torres, Ivonne M.
6
Torres, Pedro M.
6
Zarantonello, Lia
6
Zúñiga, Miguel Ángel
6
Back, Ki-Joon
5
Bernritter, Stefan F.
5
Bronnenberg, Bart J.
5
Cheah, Isaac
5
Dens, Nathalie
5
Dubé, Jean-Pierre
5
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International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of business research : JBR
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
Corporate reputation review
1
European journal of marketing
1
International journal of hospitality management
1
International journal of market research
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Qualitative market research : an international journal
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ECONIS (ZBW)
14
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1
How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
Saved in:
2
Advancing the understanding of the pre-purchase stage of the customer journey for service brands
Fuller, Rachel
;
Stocchi, Lara
;
Gruber, Thorsten
; …
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 360-386
Persistent link: https://www.econbiz.de/10013502566
Saved in:
3
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
4
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
5
Understanding consumer perceptions of luxury brands
Romaniuk, Jenni
;
Huang, Ava
- In:
International journal of market research
62
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012308958
Saved in:
6
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
Foroudi, Pantea
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 271-285
Persistent link: https://www.econbiz.de/10011982005
Saved in:
7
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
8
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
9
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
10
The impact of word of mouth on intention to purchase currently used and other brands
East, Robert
;
Romaniuk, Jenni
;
Chawdhary, Rahul
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
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