Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Pantea Foroudi, Zhongqi Jin, Suraksha Gupta, Mohammad M. Foroudi, Philip J. Kitchen
| Year of publication: |
August 2018
|
|---|---|
| Authors: | Foroudi, Pantea ; Jin, Zhongqi ; Gupta, Suraksha ; Foroudi, Mohammad Mahdi ; Kitchen, Philip J. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 89.2018, p. 462-474
|
| Subject: | Brand loyalty | Brand perception | Brand purchasing intention | CFA | Complexity theory | Configuration | Konsumentenverhalten | Consumer behaviour | Markentreue | Markenartikel | Brand | Markenimage | Brand image | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.01.031 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011881956