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~person:"Gil Saura, Irene"
~person:"Japutra, Arnold"
~person:"Khan, Imran"
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Search: subject:"Customer relationship management"
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Beziehungsmarketing
49
Relationship marketing
49
Consumer behaviour
36
Konsumentenverhalten
36
Brand management
29
Markenführung
29
Brand image
26
Markenimage
26
Customer satisfaction
20
Kundenzufriedenheit
20
Brand
15
Markenartikel
15
Einzelhandel
14
Retail trade
14
Dienstleistungsqualität
13
Service quality
13
Brand loyalty
9
Customer integration
7
Kundenintegration
7
Confidence
6
Hotel industry
6
Hotellerie
6
Vertrauen
6
Brand experience
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Customer experience
5
Customer value
5
Kundenwert
5
Markentreue
5
Satisfaction
5
Brand equity
4
CSR
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Information technology
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Informationstechnik
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Innovation
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Internet marketing
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Online-Marketing
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English
49
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Gil Saura, Irene
Japutra, Arnold
Khan, Imran
Han, Heesup
37
Hollebeek, Linda D.
34
Kumar, V.
29
Thaichon, Park
24
Loureiro, Sandra Maria Correia
20
Kumar, Vikas
19
Palmatier, Robert W.
19
Prentice, Catherine
19
Quach, Sara
19
Rather, Raouf Ahmad
19
Smith, Alan D.
19
Mattila, Anna S.
18
Svensson, Göran
18
Ahn, Jiseon
17
Itani, Omar S.
17
Vrontis, Demetris
17
Klaus, Philipp
16
Rahman, Zillur
16
Roy, Sanjit
16
So, Kevin Kam Fung
16
Bruhn, Manfred
15
Grewal, Dhruv
15
Verhoef, Peter C.
15
Agnihotri, Raj
14
Balaji, M. S.
14
Karjaluoto, Heikki
14
Chatterjee, Sheshadri
13
Homburg, Christian
13
Johnson, Lester W.
13
Leckie, Civilai
13
Sesé, F. Javier
13
Wong, IpKin Anthony
13
Casidy, Riza
12
Gong, Taeshik
12
Harrigan, Paul
12
King, Ceridwyn
12
Ruyter, Ko de
12
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Journal of retailing and consumer services
8
The journal of brand management : an international journal
4
International journal of hospitality management
2
International journal of market research
2
Journal of business research : JBR
2
Journal of strategic marketing
2
Management decision : MD
2
The journal of product & brand management
2
The journal of services marketing
2
Asia-Pacific journal of business administration
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
European business review
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing
1
International journal of business excellence
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of hospitality marketing & management
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Service business
1
The international journal of bank marketing : IJBM
1
The international review of retail, distribution and consumer research
1
The marketing review
1
Tourism economics : the business and finance of tourism and recreation
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ECONIS (ZBW)
49
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1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
4
Customer engagement outcomes in mobile applications : self-congruence as a moderator
Khan, Imran
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014372561
Saved in:
5
The influence of self-congruence and relationship quality on student educational involvement
Japutra, Arnold
;
Wang, Shasha
;
Li, Ting
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 40-57
Persistent link: https://www.econbiz.de/10014286212
Saved in:
6
Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014299252
Saved in:
7
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
8
Make every interaction count - assessing the role of customers’ self-construal on value co-creation at service encounters
Shamim, Amjad
;
Ahn, Jiseon
;
Khan, Imran
;
Shah, Mahmood
; …
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 178-201
Persistent link: https://www.econbiz.de/10014292095
Saved in:
9
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
10
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
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