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~accessRights:"restricted"
~person:"Gil Saura, Irene"
~person:"Kaufmann, Hans Rüdiger"
~subject:"Brand management"
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Search: subject:"Customer relationship management"
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Brand management
Beziehungsmarketing
25
Relationship marketing
25
Consumer behaviour
13
Konsumentenverhalten
13
Brand image
12
Markenimage
12
Markenführung
10
Einzelhandel
9
Retail trade
9
Customer satisfaction
6
Kundenzufriedenheit
6
Brand equity
5
Brand
4
Brand loyalty
4
Customer integration
4
Customer value
4
Dienstleistungsqualität
4
Hotel industry
4
Hotellerie
4
Information technology
4
Informationstechnik
4
Innovation
4
Kundenintegration
4
Kundenwert
4
Markenartikel
4
Service quality
4
Betriebliche Wertschöpfung
3
Lieferantenmanagement
3
Loyalty
3
Perceived quality
3
Satisfaction
3
Supplier relationship management
3
Value creation
3
Viral marketing
3
Virales Marketing
3
loyalty
3
B-to-B-Marketing
2
Business-to-business marketing
2
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Gil Saura, Irene
Kaufmann, Hans Rüdiger
Loureiro, Sandra Maria Correia
15
Khan, Imran
12
Rahman, Zillur
11
Han, Heesup
10
Hollebeek, Linda D.
10
Japutra, Arnold
10
Kumar, Vikas
10
Ahn, Jiseon
9
King, Ceridwyn
9
Rather, Raouf Ahmad
9
Guzman, Francisco
8
Sarkar, Abhigyan
8
Sarkar, Juhi Gahlot
8
Veloutsou, Cleopatra
8
Back, Ki-Joon
7
Fatma, Mobin
7
Fetscherin, Marc
7
Kunkel, Thilo
7
Leckie, Civilai
7
Šerić, Maja
7
Ekinci, Yuksel
6
Hyun, Sunghyup Sean
6
Johnson, Lester W.
6
Kaushik, Arun Kumar
6
Kim, Jinkyung Jenny
6
Ko, Eunju
6
Lee, Seonjeong
6
Theobald, Elke
6
Augusto, Mário Gomes
5
Bang, Nguyen
5
Chen, Qimei
5
Hajli, Nick
5
Harrigan, Paul
5
Hwang, Jinsoo
5
Iglesias, Oriol
5
Islam, Jamid Ul
5
Molinillo, Sebastian
5
Prentice, Catherine
5
Rita, Paulo
5
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The journal of brand management : an international journal
3
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
International journal of automotive technology and management : IJATM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
The journal of product & brand management
1
The journal of services marketing
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1
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
2
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
3
The human dimension of a brand influences brand equity : an empirical examination in the context of a luxury and a convenience brand
Brunetti, Federico
;
Confente, Ilenia
;
Kaufmann, Hans …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 634-645
Persistent link: https://www.econbiz.de/10012120862
Saved in:
4
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
5
Consumer-brand relationship development in the automotive market : an integrative model
Kaufmann, Hans Rüdiger
;
Gonçalves Filho, Cid
;
Silva, …
- In:
International journal of automotive technology and …
19
(
2019
)
3/4
,
pp. 321-340
Persistent link: https://www.econbiz.de/10012106842
Saved in:
6
Strengthening relational ties and building loyalty through relational innovation and technology : evidence from Spanish hotel guests
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 183-211)
.
2019
Persistent link: https://www.econbiz.de/10012006200
Saved in:
7
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
8
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
9
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
10
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
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