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~accessRights:"restricted"
~person:"Gleaves, Robin"
~person:"Kleinaltenkamp, Michael"
~subject:"Marketingmanagement"
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Marketingmanagement
Customer value
8
Kundenwert
8
Betriebliche Wertschöpfung
5
Value creation
5
Beziehungsmarketing
4
Lieferantenmanagement
4
Relationship marketing
4
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3
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Consumer behaviour
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Customer success management
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Leistungsbündel
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Gleaves, Robin
Kleinaltenkamp, Michael
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Management for Professionals
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ECONIS (ZBW)
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How salespeople adapt communication of
customer
value
propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
2
Customer Success Management : Helping Business Customers Achieve Their Goals
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
-
2023
Realization -- Chapter 6 Customer Success Management Activities -- Chapter 7 Adapting the
Customer
Value
Proposition -- Chapter 8 …
Persistent link: https://www.econbiz.de/10014229312
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