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~accessRights:"restricted"
~person:"Godes, David"
~subject:"Advertising effects"
~subject:"word of mouth"
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Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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Learning from online social ties
Zhang, Yuchi
;
Godes, David
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 425-444
Persistent link: https://www.econbiz.de/10011884366
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Product policy in markets with word-of-mouth communication
Godes, David
- In:
Management science : journal of the Institute for …
63
(
2017
)
1
,
pp. 267-278
Persistent link: https://www.econbiz.de/10011646431
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