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~person:"Gopal, Anandasivam"
~person:"Hartmann, Jochen"
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Gopal, Anandasivam
Hartmann, Jochen
Moro, Sérgio
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Artificial intelligence in marketing
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Information systems research : ISR
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Management information systems : mis quarterly
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Manufacturing & service operations management : M & SOM
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More than a feeling : accuracy and application of sentiment analysis
Hartmann, Jochen
;
Heitmann, Mark
;
Siebert, Christian
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 75-87
Persistent link: https://www.econbiz.de/10014281900
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2
Natural language processing in marketing
Hartmann, Jochen
;
Netzer, Oded
- In:
Artificial intelligence in marketing
,
(pp. 191-215)
.
2023
Persistent link: https://www.econbiz.de/10014307139
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3
Service quality using text mining : measurement and consequences
Mejia, Jorge
;
Mankad, Shawn
;
Gopal, Anandasivam
- In:
Manufacturing & service operations management : M & SOM
23
(
2021
)
6
,
pp. 1354-1372
Persistent link: https://www.econbiz.de/10012695656
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4
Storm clouds on the horizon? : new entry threats and R&D investments in the U.S. IT industry
Pan, Yang
;
Huang, Peng
;
Gopal, Anandasivam
- In:
Information systems research : ISR
30
(
2019
)
2
,
pp. 540-562
Persistent link: https://www.econbiz.de/10012038244
Saved in:
5
Comparing automated text classification methods
Hartmann, Jochen
;
Huppertz, Juliana
;
Schamp, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 20-38
Persistent link: https://www.econbiz.de/10012016489
Saved in:
6
Board independence and firm performance in the IT industry : the moderating role of new entry threats
Pan, Yang
;
Huang, Peng
;
Gopal, Anandasivam
- In:
Management information systems : mis quarterly
42
(
2018
)
3
,
pp. 979-1000
Persistent link: https://www.econbiz.de/10011919669
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