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~accessRights:"restricted"
~person:"Guzman, Francisco"
~person:"Wang, Ying"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand image
4
Brand loyalty
4
Brand management
4
Markenführung
4
Markenimage
4
Markentreue
4
Beziehungsmarketing
3
Consumer behaviour
3
Relationship marketing
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Brand
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Markenartikel
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Advertising
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Advertising effects
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Advertising efforts
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Bibliometrics
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Bibliometrie
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Brand crowdfunding
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Brand equity
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Branding
1
Crowdfunding
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Customer integration
1
Customer satisfaction
1
Distribution channel
1
Distribution intensity
1
Einzelhandel
1
Emerging economies
1
Emerging markets
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Gamification
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Gastgewerbe
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Global brand
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Hospitality industry
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International marketing
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Internationales Marketing
1
Internet marketing
1
Kundenintegration
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Kundenzufriedenheit
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Online-Marketing
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Retail trade
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Schwellenländer
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Guzman, Francisco
Wang, Ying
Han, Heesup
8
Dawes, John
6
Fatma, Mobin
4
Khan, Imran
4
Kim, Jinkyung Jenny
4
Leckie, Civilai
4
Rahman, Zillur
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Ahn, Jiseon
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Back, Ki-Joon
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Hsieh, Sara H.
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Huang, Chao-Chin
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Islam, Jamid Ul
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Kunkel, Thilo
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Loureiro, Sandra Maria Correia
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Ozuem, Wilson
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Rather, Raouf Ahmad
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Rita, Paulo
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Abratt, Russell
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Alnawas, Ibrahim
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Arli, Denni
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Athanasopoulou, Pinelopi
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Augusto, Mário Gomes
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Bang, Nguyen
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Bartikowski, Boris
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Byun, Kyung-Ah
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Chen, Jiawen
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Coelho, Pedro Simões
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Ekinci, Yuksel
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Esmaeilpour, Fariba
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Fang, Shih Chieh
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Fraß, Alexander
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Giovanis, Apostolos
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Gonçalves Filho, Cid
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Guo, Rui
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Hanks, Lydia
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International marketing review
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product & brand management
1
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ECONIS (ZBW)
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The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
2
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
3
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley A.
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
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