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Search: subject_exact:"Qualitative Methode"
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Qualitative Methode
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Hoeber, Larena
Pich, Christopher
Cassell, Catherine
7
Langley, Ann
7
Eisenhardt, Kathleen M.
5
Jemielniak, Dariusz
5
Müller-Seeger, Julia
5
Raich, Margit
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Welch, Catherine
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Aguilera, Ruth V.
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Baur, Nina
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Belk, Russell W.
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Berlemann, Michael
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Cho, Yonjoo
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Journal of sport management : the official journal of the North American Society of Sport Management
3
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International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Qualitative market research : an international journal
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A framework to improve retail customer experience : a qualitative study exploring the customer journey
Poorrezaei, Mojtaba
;
Pich, Christopher
;
Resnick, Sheilagh
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 663-686
Persistent link: https://www.econbiz.de/10014430705
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2
Critical discourse analysis as theory, methodology, and analyses in sport management studies
Sveinson, Katherine
;
Hoeber, Larena
;
Heffernan, Caroline
- In:
Journal of sport management : the official journal of …
35
(
2021
)
5
,
pp. 465-475
Persistent link: https://www.econbiz.de/10012651276
Saved in:
3
Enhancing data collection methods with qualitative projective techniques in the exploration of a university's brand identity and brand image
Spry, Louise
;
Pich, Christopher
- In:
International journal of market research
63
(
2021
)
2
,
pp. 177-200
Persistent link: https://www.econbiz.de/10012492750
Saved in:
4
Critical conversations about qualitative research in sport management
Singer, John N.
;
Shaw, Sally
;
Hoeber, Larena
;
Walker, …
- In:
Journal of sport management : the official journal of …
33
(
2019
)
1
,
pp. 50-63
Persistent link: https://www.econbiz.de/10011996200
Saved in:
5
Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
Saved in:
6
Contemporary qualitative research methods in sport management
Hoeber, Larena
;
Shaw, Sally
- In:
Sport management review
20
(
2017
)
1
,
pp. 4-7
Persistent link: https://www.econbiz.de/10011697361
Saved in:
7
A systematic methodology for preserving the whole in large-scale qualitative-temporal research
Hoeber, Orland
;
Snelgrove, Ryan
;
Hoeber, Larena
;
Wood, Laura
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 387-400
Persistent link: https://www.econbiz.de/10011771889
Saved in:
8
Unclipping our wings : ways forward in qualitative research in sport management
Shaw, Sally
;
Hoeber, Larena
- In:
Sport management review
19
(
2016
)
3
,
pp. 255-265
Persistent link: https://www.econbiz.de/10011598934
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