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~accessRights:"restricted"
~person:"Homburg, Christian"
~person:"Kawohl, Julian"
~person:"Ko, Yong Jae"
~subject:"Consumer behaviour"
~subject:"Kundenorientierung"
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Consumer behaviour
Kundenorientierung
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24
Beziehungsmarketing
15
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12
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12
Brand management
9
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Homburg, Christian
Kawohl, Julian
Ko, Yong Jae
Han, Heesup
66
Mattila, Anna S.
47
Loureiro, Sandra Maria Correia
33
Hollebeek, Linda D.
29
Phau, Ian
28
Kumar, V.
24
Septianto, Felix
24
Wu, Luorong
24
Line, Nathaniel D.
23
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22
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Ko, Eunju
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Rahman, Zillur
22
Sarkar, Abhigyan
22
Jang, Soocheong
21
Japutra, Arnold
21
Ahn, Jiseon
20
Guzman, Francisco
20
Melewar, T. C.
20
Bilgihan, Anil
19
Dwivedi, Yogesh Kumar
19
Khan, Imran
19
Park, Jungkun
19
So, Kevin Kam Fung
19
Gursoy, Dogan
18
Lu, Lu
18
Prentice, Catherine
18
Sarkar, Juhi Gahlot
18
Wong, IpKin Anthony
18
Gázquez-Abad, Juan Carlos
17
Khare, Arpita
17
Prashar, Sanjeev
17
Rather, Raouf Ahmad
17
Sreejesh, S.
17
Vrontis, Demetris
17
Walsh, Gianfranco
17
Wei, Wei
17
Zhang, Lu
17
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Journal of sport management : the official journal of the North American Society of Sport Management
5
European Sport management quarterly : ESMQ
4
Die Betriebswirtschaft : DBW
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Sport management review
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
International journal of hospitality management
1
International journal of sports marketing & sponsorship
1
Journal of business research : JBR
1
Journal of travel and tourism marketing
1
The journal of services marketing
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ECONIS (ZBW)
24
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1
Customer experience
management
: toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
2
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
3
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
4
Effective customer journey design : consumers' conception, measurement, and consequences
Kühnl, Christina
;
Jozic, Danijel
;
Homburg, Christian
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 551-568
Persistent link: https://www.econbiz.de/10012107233
Saved in:
5
Athlete reputational crisis and consumer evaluation
Sato, Shintaro
;
Ko, Yong Jae
;
Park, Chanmin
;
Tao, Weiting
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
4
,
pp. 434-453
Persistent link: https://www.econbiz.de/10011524596
Saved in:
6
Engagement in sports virtual brand communities
Santos, Manuel Alonso dos
;
Guardia, Francisco Rejón
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
Saved in:
7
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Saved in:
8
Exploring volunteer engagement in a mega sport events : the role of functional attitudes
Yoo, Seongjin
;
Ko, Yong Jae
;
Hur, Youngjin
;
Bang, Hyejin
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1610-1629
Persistent link: https://www.econbiz.de/10014330811
Saved in:
9
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
10
The effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals
Arai, Akiko
;
Ko, Yong Jae
;
Asada, Akira
;
Connaughton, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10014292948
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